Informational sources of sport tourists attending ISTAF super series
Efforts at organizing sport event should involve developing marketing communications that feature sport-events information to potential sport tourists. Using a human and a marker component of Tourist Attraction System Model by Leiper (1990), this paper explores that sport tourists vary in some exten...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Pitesti, Romania
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/34210/ http://psasir.upm.edu.my/id/eprint/34210/1/Informational%20sources%20of%20sport%20tourists%20attending%20ISTAF%20super%20series.pdf |
| _version_ | 1848847706826473472 |
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| author | Zarei, Azadeh Yusof, Aminuddin |
| author_facet | Zarei, Azadeh Yusof, Aminuddin |
| author_sort | Zarei, Azadeh |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Efforts at organizing sport event should involve developing marketing communications that feature sport-events information to potential sport tourists. Using a human and a marker component of Tourist Attraction System Model by Leiper (1990), this paper explores that sport tourists vary in some extent which they choose event informational sources to the commencement of traveling decisions related attending Sepaktakraw event. The respondents included 316 sport tourists in two categories of domestic sport tourists (n=224) and foreign sport tourists (n=92) attending ISTAF Super Series. Differences were found. Findings show that a great number of domestic sport tourists reported using generating markers related mass communication items, while social networking was the most important sources of information to foreign sport tourists. This research provides different strategic use of event informational sources for sport event marketers and organizers to enhance sport tourists’ behavioral motives for great attendance. |
| first_indexed | 2025-11-15T09:22:52Z |
| format | Article |
| id | upm-34210 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T09:22:52Z |
| publishDate | 2014 |
| publisher | University of Pitesti, Romania |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-342102016-09-15T03:45:43Z http://psasir.upm.edu.my/id/eprint/34210/ Informational sources of sport tourists attending ISTAF super series Zarei, Azadeh Yusof, Aminuddin Efforts at organizing sport event should involve developing marketing communications that feature sport-events information to potential sport tourists. Using a human and a marker component of Tourist Attraction System Model by Leiper (1990), this paper explores that sport tourists vary in some extent which they choose event informational sources to the commencement of traveling decisions related attending Sepaktakraw event. The respondents included 316 sport tourists in two categories of domestic sport tourists (n=224) and foreign sport tourists (n=92) attending ISTAF Super Series. Differences were found. Findings show that a great number of domestic sport tourists reported using generating markers related mass communication items, while social networking was the most important sources of information to foreign sport tourists. This research provides different strategic use of event informational sources for sport event marketers and organizers to enhance sport tourists’ behavioral motives for great attendance. University of Pitesti, Romania 2014 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/34210/1/Informational%20sources%20of%20sport%20tourists%20attending%20ISTAF%20super%20series.pdf Zarei, Azadeh and Yusof, Aminuddin (2014) Informational sources of sport tourists attending ISTAF super series. Journal of Physical Education and Sport, 14 (4). art. no. 86. pp. 554-561. ISSN 2247-8051; ESSN: 2247-806X http://efsupit.ro/archive/1/68 10.7752/jpes.2014.04086 |
| spellingShingle | Zarei, Azadeh Yusof, Aminuddin Informational sources of sport tourists attending ISTAF super series |
| title | Informational sources of sport tourists attending ISTAF super series |
| title_full | Informational sources of sport tourists attending ISTAF super series |
| title_fullStr | Informational sources of sport tourists attending ISTAF super series |
| title_full_unstemmed | Informational sources of sport tourists attending ISTAF super series |
| title_short | Informational sources of sport tourists attending ISTAF super series |
| title_sort | informational sources of sport tourists attending istaf super series |
| url | http://psasir.upm.edu.my/id/eprint/34210/ http://psasir.upm.edu.my/id/eprint/34210/ http://psasir.upm.edu.my/id/eprint/34210/ http://psasir.upm.edu.my/id/eprint/34210/1/Informational%20sources%20of%20sport%20tourists%20attending%20ISTAF%20super%20series.pdf |