Tourists' willingness-to-pay for George Town, Penang World Heritage Site conservation

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Tourists' willingness-to-pay for George Town, Penang World Heritage Site conservation

The purpose of this research is to study the benefits of cultural tourism to the stakeholders for preserving their cultural heritage and to show how these benefits can be captured as well as utilized to justify further investments in the conservation of the George Town, Penang World Heritage Site (G...

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Bibliographic Details
Main Authors:	Mohd Ariffin, Noor Fazamimah, Ahmad, Yahaya, Alias, Anuar
Format:	Article
Language:	English
Published:	Faculty of Design & Architecture, Universiti Putra Malaysia 2016
Online Access:	http://psasir.upm.edu.my/id/eprint/34158/ http://psasir.upm.edu.my/id/eprint/34158/1/FKRSE1_p4.pdf

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