Effects of hijab as Islamic religious symbol on muslim consumer attitudes towards advertisements

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Effects of hijab as Islamic religious symbol on muslim consumer attitudes towards advertisements

Cues and symbols are effective instruments to remind the consumers of their cultural values’ affiliations. Utilizing these symbols in advertisement might unconsciously enhance information processing and consequently generate a favorable feeling. Hijab as a significant religious cue for Muslims mig...

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Bibliographic Details
Main Author:	Taheri, Abbas Naseri
Format:	Thesis
Language:	English
Published:	2013
Subjects:	Advertising - Religious aspects - Islam Hijab (Islamic clothing) Muslim women - Religious aspects - Islam
Online Access:	http://psasir.upm.edu.my/id/eprint/33623/ http://psasir.upm.edu.my/id/eprint/33623/1/FBMK%202013%201R.pdf

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