Marketing analysis of the higher education service sector in Malaysia: consumer perspective

QR Code

Marketing analysis of the higher education service sector in Malaysia: consumer perspective

Like many other service organizations, higher education institutions may want to review their marketing strategies in order to complete in the increasingly competitive market. It is crucial that higher learning institutions understand the perceptions and expectations of students and translate them i...

Full description

Bibliographic Details
Main Authors:	Hussin, Siti Rahayu, Tan, Ho Soon, Md. Sidin, Samsinar
Format:	Article
Language:	English
Published:	Universiti Putra Malaysia Press 2000
Online Access:	http://psasir.upm.edu.my/id/eprint/3290/ http://psasir.upm.edu.my/id/eprint/3290/1/Marketing_Analysis_of_the_Higher_Education_Service_Sector_in_Malaysia.pdf

Similar Items

Marketing in Venus : perspectives from the heart
by: Kartajaya, Hermawan, et al.
Published: (2011)

Marketing and reputation in the service sector: higher education in South Africa and Singapore
by: De Jager, J., et al.
Published: (2010)

Service quality in higher education: management student's perspective
by: Jusoh, Ahmad, et al.
Published: (2004)

Consumer market segmentation for physiotherapy service in Malaysia using qualitative approach
by: Tan, Soon Shuen
Published: (2018)

The implementation of internationalization of higher education in malaysian public higher education instituitions
by: Mohd. Yusof, Sanitah, et al.
Published: (2008)

Services quality: Implications for Management in Higher Education from the perspective of the disable
by: Hamedon, Siti Rohimi, et al.
Published: (2012)

Exploring hedonic and status appeals of vacation among Malaysian female travelers and implication on marketing
by: Teo, Carol Boon Chui, et al.
Published: (2010)

Family purchase decision making: current issues and future challenges
by: Md Sidin, Samsinar
Published: (2010)

Keeping it up at SS Seri Putra.
by: Md Sidin, Samsinar
Published: (2013)

Services quality in higher education institution: perspective from students with different abilities
by: Hamedon, Siti Rohimi, et al.
Published: (2012)

Factors of Services Quality in Malaysian Private Higher Education Institutions and Its Relation to Consumer Satisfaction
by: Md Ghazali, Faizah
Published: (2008)

Monitoring The Provision Of Transnational Higher Education (TNHE) Services: The Potentials For Multi-Sectoral Cooperation.
by: Muhamad Jantan, Muhamad Jantan, et al.
Published: (2008)

Consumers of Higher Education in Australia : do the unfair contract term provisions in the Australian Consumer Law provide effective protection for students as consumers of educational services?
by: Goldacre, Lisa A.
Published: (2012)

Consumer's intention of purchase sustainable products: the moderating role of attitude and trust
by: Hosseinpour, Masoumeh, et al.
Published: (2016)

Consumer’s intention of purchase sustainable products: the moderating role of attitude and trust
by: Hosseinpour, Masoumeh, et al.
Published: (2016)

Higher education sector to focus on safety and health
by: Menon, Sandhya
Published: (2021)

Customer buying behavior intentions of internet service providers - the role of service quality and its aspects, satisfaction and value
by: Nikhashemi, Seyed Rajab, et al.
Published: (2013)

The state of higher education and vocational education and training sectors in Nepal
by: Dhakal, Subas P.
Published: (2018)

Offshoring of higher education services in strategic nets: A dynamic capabilities perspective
by: Butler, Bella, et al.
Published: (2014)

Global higher education market : moving the education
by: Anuwar Ali,
Published: (2007)

Exploring Islamic retailer store attributes from consumers perspectives: an empirical investigation
by: Hashim, Haslinda, et al.
Published: (2014)

The antecedents of brand equity development on Malaysian interment service providers
by: Nikhashemi, Seyed Rajab, et al.
Published: (2013)

Exploring influences of consumer socialization agents on branded apparel purchase among urban Malaysian tweens
by: Boon, Carol Chui Teo, et al.
Published: (2013)

Exploring influences of consumer socialization agents on branded apparel purchase among urban Malaysian tweens
by: Teo, Carol Boon Chui, et al.
Published: (2013)

Mobile Learning Model for the Zimbabwe Higher Education Sector
by: Maketo, Lydia
Published: (2020)

Mobile Learning Model for Zimbabwe Higher Education Sector
by: Maketo, Lydia
Published: (2020)

The Challenges of Strategic HRM in the Thai Higher Education Sector
by: Kowsuvon, Kunsiree
Published: (2023)

Service oriented architecture in education sector.
by: Selamat , Mohd Hasan, et al.
Published: (2009)

Curriculum planning management in higher education in Vietnam: The perspective of higher education institutions
by: Do, Thi Hoai Thu
Published: (2013)

Malaysian higher education : an international perspective
by: Anuwar Ali,
Published: (2005)

Exploring employer branding in Malaysia banking and hotel industries
by: Mohamad, Siti Fatimah, et al.
Published: (2015)

Measuring Customers' Perceived Service Quality in Hotel Industry
by: Md. Sidin, Samsinar, et al.
Published: (2001)

Understanding the individual values of working and non-working wives in Malaysia
by: Zawawi, Dahlia, et al.
Published: (2015)

Easy read on consumer behaviour
by: Hussin, Siti Rahayu, et al.
Published: (2018)

Relationship between capital structure and profitability of trading/services sector and consumer product sector in Malaysia
by: Kho, Nicholas Tze Jia
Published: (2011)

Adoption Of Open Source Technology In Higher Education Sector In Malaysia
by: M., Navindran
Published: (2009)

Adoption of Open Source technology in Higher Education Sector in Malaysia
by: Navindran M,
Published: (2009)

Higher Education ‐ Connecting local to global markets
by: Sharma, Piyush
Published: (2015)

Internationalising higher education : a Malaysian perspective
by: Anuwar Ali,
Published: (2011)

INTRUSIVE MARKETING METHODS A CONTEMPORARY CONSUMER PERSPECTIVE
by: Owais, Faizan
Published: (2008)