Factors determining client loyalty to advertising agencies

QR Code

Factors determining client loyalty to advertising agencies

The advertising agency-client relationship is an important element in maintaining client loyalty. In this regard, the study attempts to explain why a number of clients maintain loyal relationships with their advertising agencies. Loyalty in advertising agency-client relationship is generally determ...

Full description

Bibliographic Details
Main Authors:	Bojei, Jamil, Lee, Phaik Ling
Format:	Article
Language:	English
Published:	Universiti Putra Malaysia Press 2000
Online Access:	http://psasir.upm.edu.my/id/eprint/3281/ http://psasir.upm.edu.my/id/eprint/3281/1/Factors_Detennining_Client_Loyalty_to_Advertising_Agencies.pdf

Similar Items

The Role Of Marketing Manager In Bridging The Gap In Contractual Agency-Client Relationship With Special Reference To Advertising In Malaysia
by: M., Mutiso Raphael
Published: (2009)

Role Of Marketing Manager In Bridging The Gap In Contractual Agency-Client Relationship With Special Reference To Advertising In Malaysia
by: Raphael M., Mutiso
Published: (2009)

Destination image as a determinant of tourist satisfaction and loyalty
by: Guliling, Hasnawati, et al.
Published: (2016)

The influence of relationship quality on loyalty in service sector
by: Bojei, Jamil, et al.
Published: (2010)

Decision System Analysis of Advertising Agency Decisions
by: Na, W., et al.
Published: (2009)

Effectiveness of Islamic symbols in TV advertisements in reaching organizational clients
by: Ali, Azhani
Published: (2015)

Relationship Marketing in Service Organizations: A Review of the Dynamics of Agency-client Relationships
by: Ogbemudia, Sarah
Published: (2006)

Destination image as a determinant of tourist satisfaction and loyalty / Hasnawati Hj Guliling, Yuhanis Abdul Aziz and Jamil Bojei
by: Bojei, Jamil, et al.
Published: (2016)

Empirical investigation towards insurance client investment pattern and factors influence insurance client loyalty and insurance agent sales performance / Mohd Syafig Mohamed Yunus
by: Mohamed Yunus, Mohd Syafig
Published: (2014)

Pharmacy client's attitudes to expanded pharmacist prescribing and the role of agency theory on involved stakeholders
by: Hoti, Kreshnik, et al.
Published: (2011)

Integrated Marketing Communication : An Exploratory Study Of Malaysian Advertising Agencies
by: Javasgi, Saeed
Published: (2009)

Advertising agency engagement and regulatory empowerment in the world of new media
by: Dickinson, Sonia, et al.
Published: (2008)

Imposed identities and limited opportunities: Advocacy agency staff perspectives on the construction of their clients with intellectual disabilities
by: Povee, Kate, et al.
Published: (2015)

The effect of interactive program loyalty banners on television advertising avoidance
by: Dix, Steve, et al.
Published: (2009)

Factors influencing the selection of procurement systems by clients
by: Hashim, Maizon, et al.
Published: (2006)

Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising
by: Lee , Lean Hua
Published: (2015)

Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising
by: Lee , Lean Hua
Published: (2015)

THE EFFICIENCY OF THE GREEK TRAVEL AGENCIES AS A DETERMINING FACTOR FOR THE GREEK TOURISM MARKET
by: Galanakis, Spiros
Published: (2007)

Service quality towards customer loyalty in Malaysia's domestic low cost airline service
by: Muhamad Yunus, Nor Sara Nadia, et al.
Published: (2013)

Determinants affecting customer’s intention to adopt mobile banking in Saudi Arabia
by: Alsheikh, Layla, et al.
Published: (2014)

Relationship quality and e-loyalty towards online travel agency (OTA): social exchange theory perspective
by: Hamid Rizal,, et al.
Published: (2020)

Factors influencing customer loyalty in airline industry in Malaysia
by: Tai, Guan Hwee, et al.
Published: (2015)

The impact of customer satisfaction on customer loyalty among MPC’s clients in East Coast Region (Pahang) / Halimah Ahmad Mahauddin
by: Ahmad Mahauddin, Halimah
Published: (2010)

Determining relationship marketing instruments
by: Che Wel, Che Aniza, et al.
Published: (2009)

From marketing research to communication strategy: account planning in Portuguese advertising Agencies / Paulo Ribeiro Cardoso
Published: (2006)

Real Time Conference Gateway For Heterogeneous Clients : Real Time Switching Clients And Inter-Asterisk Exchange Clients
by: Kolhar, Manjur Sayyad Badasha
Published: (2010)

Organizational determinants of evaluation practice in Australian prevention agencies
by: Schwarzman, J., et al.
Published: (2018)

Determinants of microenterprise performance among microcredit clients in urban areas of Malaysia
by: Mohamad Syahmi Mat Daud,, et al.
Published: (2023)

Determining client cognitive status following mild traumatic brain injury
by: Hobson, E., et al.
Published: (2016)

The relationship celebrity endorsement in cosmetic advertisement towards the brand loyalty in Klang Valley / Norafifi Samat
by: Samat, Norafifi
Published: (2014)

Relationship between client satisfactions, service quality and client perception towards the effectiveness of client consultation services / Romzan Bujang
by: Bujang, Romzan
Published: (2015)

Social Media Influencers, the New Advertising Agency?: Examining the Impact of Social Media Influencer Marketing on the Cosmetics Industry.
by: Stevenson, Summer, et al.
Published: (2022)

A client's perspective of critical success factors in project alliances
by: Mistry, D., et al.
Published: (2009)

Determinant of customer loyalty in Malaysian takaful industry
by: Abu Hassan, Lailatul Faizah, et al.
Published: (2014)

Understanding the nature and determinants of store loyalty in China
by: Song, Aijing
Published: (2021)

Factors that motivates brand loyalty within the airline services industry – Aspects from behavioral loyalty and attitudinal loyalty
by: Chan, Kok Hoe
Published: (2011)

Factors determining intention to use mobile banking among clients within Yemeni banks / Ahmed Mohammed Mutahar Almadhwahi
by: Mutahar AlmadhwahI, Ahmed Mohammed
Published: (2018)

Determinants of economic performance of micro-credit clients and prospect of Islamic microfinance in Malaysia
by: Md Saad, Norma, et al.
Published: (2010)

E-advertisment / Lee Huey Ling
by: Lee , Huey Ling
Published: (2006)

From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies
by: Aliah Hanim Mohd Salleh,, et al.
Published: (1995)