Impact of customer relationship management strategy
on customer accounting and customer performance
measures in Malaysian hotel industry

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Impact of customer relationship management strategy on customer accounting and customer performance measures in Malaysian hotel industry

Bibliographic Details
Main Authors:	Abu Kasim, Nor Aziah, Minai, Badriyah
Format:	Book Section
Published:	Universiti Putra Malaysia Press 2008
Online Access:	http://psasir.upm.edu.my/id/eprint/32582/

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