Abu Kasim, N. A., & Minai, B. (2008). Impact of customer relationship management strategy on customer accounting and customer performance measures in Malaysian hotel industry. Universiti Putra Malaysia Press.
Chicago Style (17th ed.) CitationAbu Kasim, Nor Aziah, and Badriyah Minai. Impact of Customer Relationship Management Strategy on Customer Accounting and Customer Performance measures in Malaysian Hotel Industry. Universiti Putra Malaysia Press, 2008.
MLA (9th ed.) CitationAbu Kasim, Nor Aziah, and Badriyah Minai. Impact of Customer Relationship Management Strategy on Customer Accounting and Customer Performance measures in Malaysian Hotel Industry. Universiti Putra Malaysia Press, 2008.
Warning: These citations may not always be 100% accurate.