Appropriate illustrations for appropriate functions : the taxonomy of illustration

Illustrations play an important role in depicting information. As we move deeper and deeper into the world of visualisation, illustrations play a vital role especially in the learning paradigm. More and more users use illustrations to convey messages or information to promote sales, to campaign an...

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Bibliographic Details
Main Author: Sheik Said, Normahdiah
Format: Book
Language:English
Published: Universiti Putra Malaysia Press 2011
Online Access:http://psasir.upm.edu.my/id/eprint/32440/
http://psasir.upm.edu.my/id/eprint/32440/1/Appropriate%20illustrations%20for%20appropriate%20functions.pdf
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author Sheik Said, Normahdiah
author_facet Sheik Said, Normahdiah
author_sort Sheik Said, Normahdiah
building UPM Institutional Repository
collection Online Access
description Illustrations play an important role in depicting information. As we move deeper and deeper into the world of visualisation, illustrations play a vital role especially in the learning paradigm. More and more users use illustrations to convey messages or information to promote sales, to campaign an idea, to decipher a belief or teach a lesson because theories have shown that things that are visualised are learned more easily. Educationalists and many researches have supported this theory. Psychologists have found that people retain visual information longer than verbal information. It has been found that visual memories are more effective compared to all the different elements of memory such as radio, olfactory and tactile.Knowing appropriate illustrations for appropriate functions will help us get the right message across the right audiences at the right time and the right place. Therefore this book is useful to students in colleges or universities, editors and reviewers of printed and non-printed materials, beginners from the team of industrial and book designers; text designers and interface designers, graphic artists and graphic designers as well as those interested in making it right when it comes to visual representations.
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publishDate 2011
publisher Universiti Putra Malaysia Press
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spelling upm-324402015-01-29T01:02:49Z http://psasir.upm.edu.my/id/eprint/32440/ Appropriate illustrations for appropriate functions : the taxonomy of illustration Sheik Said, Normahdiah Illustrations play an important role in depicting information. As we move deeper and deeper into the world of visualisation, illustrations play a vital role especially in the learning paradigm. More and more users use illustrations to convey messages or information to promote sales, to campaign an idea, to decipher a belief or teach a lesson because theories have shown that things that are visualised are learned more easily. Educationalists and many researches have supported this theory. Psychologists have found that people retain visual information longer than verbal information. It has been found that visual memories are more effective compared to all the different elements of memory such as radio, olfactory and tactile.Knowing appropriate illustrations for appropriate functions will help us get the right message across the right audiences at the right time and the right place. Therefore this book is useful to students in colleges or universities, editors and reviewers of printed and non-printed materials, beginners from the team of industrial and book designers; text designers and interface designers, graphic artists and graphic designers as well as those interested in making it right when it comes to visual representations. Universiti Putra Malaysia Press 2011 Book NonPeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/32440/1/Appropriate%20illustrations%20for%20appropriate%20functions.pdf Sheik Said, Normahdiah (2011) Appropriate illustrations for appropriate functions : the taxonomy of illustration. Universiti Putra Malaysia Press, Serdang, Selangor. ISBN 9789673442393
spellingShingle Sheik Said, Normahdiah
Appropriate illustrations for appropriate functions : the taxonomy of illustration
title Appropriate illustrations for appropriate functions : the taxonomy of illustration
title_full Appropriate illustrations for appropriate functions : the taxonomy of illustration
title_fullStr Appropriate illustrations for appropriate functions : the taxonomy of illustration
title_full_unstemmed Appropriate illustrations for appropriate functions : the taxonomy of illustration
title_short Appropriate illustrations for appropriate functions : the taxonomy of illustration
title_sort appropriate illustrations for appropriate functions : the taxonomy of illustration
url http://psasir.upm.edu.my/id/eprint/32440/
http://psasir.upm.edu.my/id/eprint/32440/1/Appropriate%20illustrations%20for%20appropriate%20functions.pdf