Marketing in Venus : perspectives from the heart

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Marketing in Venus : perspectives from the heart

Marketing in Venus: Perspectives from the Heart is a book on Marketing with the emotional attachment. It emphasizes the importance of passion in marketing your products and services. We believe that using the 4Ps alone is not sufficient to be successful in what we want to do in this Earth that has...

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Bibliographic Details
Main Authors:	Kartajaya, Hermawan, Md. Sidin, Samsinar
Format:	Book
Language:	English
Published:	Universiti Putra Malaysia Press 2011
Online Access:	http://psasir.upm.edu.my/id/eprint/32412/ http://psasir.upm.edu.my/id/eprint/32412/1/Marketing%20in%20venus.pdf

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