Segmentation of Malaysian ecotourists at Kinabalu National Park based on ecotourism attributes

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Segmentation of Malaysian ecotourists at Kinabalu National Park based on ecotourism attributes

Understanding ecotourists is an integral part in ecotourism marketing as it allows planners and marketers to design products based on the target market needs. Since domestic ecotourism is a blooming industry in Malaysia, information regarding the Malaysian ecotourist market segments is vital to enha...

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Bibliographic Details
Main Author:	Bidin, Sheena
Format:	Thesis
Language:	English
Published:	2012
Subjects:	Ecotourism - Sabah - Marketing Tourism - Malaysia - Sabah
Online Access:	http://psasir.upm.edu.my/id/eprint/32272/ http://psasir.upm.edu.my/id/eprint/32272/1/FH%202012%2014R.pdf

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