Cognitive processing of persuasive messages: the concept of peripheral routes of persuasion through visual cues of celebrity endorsements in advertisements

QR Code

Cognitive processing of persuasive messages: the concept of peripheral routes of persuasion through visual cues of celebrity endorsements in advertisements

The purpose of this paper is to examine the cognitive processing of persuasive messages through the concept of peripheral routes of persuasion from Elaboration Likelihood Model (ELM) using celebrity endorsements as visual cues in advertisements. The focus of the analysis is on advertisements contain...

Full description

Bibliographic Details
Main Author:	Adzharuddin, Nor Azura
Format:	Conference or Workshop Item
Language:	English
Published:	2014
Online Access:	http://psasir.upm.edu.my/id/eprint/32151/ http://psasir.upm.edu.my/id/eprint/32151/1/Cognitive%20processing%20of%20persuasive%20messages%20the%20concept%20of%20peripheral%20routes%20of%20persuasion%20through%20visual%20cues%20of%20celebrity%20endorsements%20in%20advertisements.pdf

Similar Items

The Usage Of Visual Metaphors In Tourism Advertisement As A Potential Persuasive Method In Sara Wak Tourism Advertisement
by: Haji Siri , H., et al.
Published: (2011)

Donors' Beliefs about Persuasion Episodes in Chariy Advertising
by: Huang, Fuzhi
Published: (2008)

Effectiveness of Celebrity Endorsement Advertising in Chinese Marketplace
by: Gan, Wenqian
Published: (2006)

Reasons, inescapability and persuasion
by: Sinclair, Neil
Published: (2016)

Impact of celebrity-endorsed environmental advertisements on green economy development
by: Li, Mengyu, et al.
Published: (2022)

Rhetoric of persuasion in religious talk
by: Abdul Malik, Badrol Hisham, et al.
Published: (2023)

Effects of persuasion knowledge and other factors on advertising avoidance on Instagram: the case of the UK
by: Liu, Jing
Published: (2019)

The portrayal of women in persuasive advertisement : semiotic analysis of Deeja cosmetic TV commercial
by: Noor Hanan Mohd Jafar,, et al.
Published: (2022)

Celebrity endorsements in India
by: Dalal, Aadit
Published: (2017)

Assessing the effect of persuasive robots interactive social cues on users’ psychological reactance, liking, trusting beliefs and compliance
by: Ghazali, Aimi Shazwani, et al.
Published: (2019)

The rhetorical structure and persuasive principles used in Malaysian smartphone web advertisements / Thenmalar Chandran
by: Thenmalar , Chandran
Published: (2020)

Children's understanding of the selling versus persuasive intent of junk food advertising: Implications for regulation
by: Carter, Owen, et al.
Published: (2011)

Persuasive technology from Islamic perspective
by: Bawazir, Mohammed Abdullah, et al.
Published: (2018)

John Stuart Mill's philosophy of persuasion
by: McCabe, Helen
Published: (2014)

Occupying Utopia: Collusion, Persuasion, Revolution
by: Churchill, Lynn
Published: (2015)

Rhetoric of communication and persuasion ... or sermonic language
by: Rahmah Hashim,
Published: (1988)

Storyteller As The Cultural Intermediary In Persuasive Narratives
by: A. Rahman, Khairiah, et al.
Published: (2015)

Collection of rates - between sanction and persuasion
by: Alias, Buang
Published: (2003)

The Impact of Celebrity Endorsements Used in Television Advertisements on Children’s Pester Power in China
by: Li, Jia-Ying
Published: (2019)

A study of sports celebrity endorsement advertising: a partial replication and extension
by: Dix, Steve
Published: (2010)

Consumer buying behaviour of young adults and their attitude towards celebrity endorsement in advertisement
by: Lee, Kar Wai, et al.
Published: (2017)

The Effectiveness of Celebrity Endorsement in India
by: Surana, Rajni
Published: (2008)

Effectiveness of celebrity endorsement in India
by: Kaur, Rajbir
Published: (2014)

A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects
by: Bergkvist, Lars, et al.
Published: (2015)

Consumer scepticism towards persuasive advertising: the moderating role of brand familiarity and product category experience
by: Dix, Steve, et al.
Published: (2011)

Ideological group persuasion: A within-person study of how violence, interactivity, and credibility features influence online persuasion
by: Taylor, W., et al.
Published: (2015)

Persuasive mobile technology : exploring the potential text messages for influencing attitudes and behaviours (A PowerPoint presentation)
by: Lim , Tina Swee Kim, et al.
Published: (2011)

IMPACT OF TELEVISION ADVERTISING AND CELEBRITY ENDORSEMENTS ON THE PESTER POWER AND BUYER BEHAVIOUR OF CHILDREN IN INDIA
by: Fulwadhya, Aakrati / A
Published: (2009)

Factors predicting the effectiveness of sports celebrity endorsement advertising: a partial replication and extension
by: Dix, Steve, et al.
Published: (2010)

Persuasive technology in the Islamic perspective: the principles and strategies
by: Bawazir, Mohammed Abdullah, et al.
Published: (2019)

Metadiscourse Features in the Persuasive Essays of Undergraduate Writers
by: Tan, Helen
Published: (2011)

Persuasive strategies in Mandela's No Easy Walk to Freedom
by: Faris, Ali Abdulhameed, et al.
Published: (2016)

Persuasion and political ideologies in the discourse of Nelson Mandela
by: Faris, Ali Abdulhameed
Published: (2017)

Persuasive strategies in Buhari's maiden coup speech
by: Tanko, Abubakar Musa, et al.
Published: (2021)

Celebrity Endorsement in the Airline Industry of Malaysia
by: Md Zibran, Ibn Atique
Published: (2014)

HOW DOES CONSUMERS’ KNOWLEDGE ABOUT PERSUASION TACTICS USED IN ADVERTISING INFLUENCE THEIR RESPONSES: THE INDIAN CONTEXT
by: Arora, Aditi
Published: (2010)

The relationship celebrity endorsement in cosmetic advertisement towards the brand loyalty in Klang Valley / Norafifi Samat
by: Samat, Norafifi
Published: (2014)

Islam as moderating variable between celebrity endorsement influence on attitude towards advertisements and purchase intention
by: Moses, Ibrahim Oyewole, et al.
Published: (2018)

The impact of celebrity endorsements in advertisements on Malaysian consumers’ purchasing intention: A parasocial interaction perspective
by: Tan, Sherene Yu Lin
Published: (2023)

The role of usability, usefulness and frame in persuasive health communication
by: Leaviss, Joanna
Published: (2010)