Customers perception of credit card marketing strategies and its relationship with credit card usage among Malaysians

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Customers perception of credit card marketing strategies and its relationship with credit card usage among Malaysians

This study aims to explore the impact of marketing strategies undertaken by the credit card providers on credit card usage. To evaluate the existing marketing strategies by the credit card providers, specific questions on customers perceptions regarding credit card product, promotional, pricing and...

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Bibliographic Details
Main Authors:	Kassim, Salina, Hussin, Siti Rahayu, Jamal, NurAien
Format:	Conference or Workshop Item
Language:	English
Published:	2012
Online Access:	http://psasir.upm.edu.my/id/eprint/31677/ http://psasir.upm.edu.my/id/eprint/31677/1/31677.pdf

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