QR Code

Relationship of brand equity and innovation characteristics to acceptance and repurchase intention of smartphones

This study examined the major factors that contributed towards Acceptance and Repurchase Intention of smartphone among working executives in Malaysia. It too evaluates the direct and indirect effect of Acceptance on Repurchase Intention. In short, the main objective of this study was to examine the...

Full description

Bibliographic Details
Main Author:	Wong, Chee Hoo
Format:	Thesis
Language:	English
Published:	2012
Subjects:	Smartphones - Purchasing Brand choice Consumers' preferences
Online Access:	http://psasir.upm.edu.my/id/eprint/31656/ http://psasir.upm.edu.my/id/eprint/31656/1/GSM%202012%206R.pdf

Similar Items

The Effects of Advertisement and Brand Beliefs Towards Brand Attitude: The Case of the Mobile Phone Industry
by: Alwie, Aryaty
Published: (2001)

A study on factor influencing purchase intention of smartphone among university students in Melaka / Muhammad Zul Fathi Mohd Zulkifli
by: Mohd Zulkifli, Muhammad Zul Fathi
Published: (2020)

Brand equity and purchase intention of male branded cosmetic products / Nurul Filza Irdina Johari
by: Johari, Nurul Filza Irdina
Published: (2018)

Consumers’ intention to purchase counterfeit branded goods in Klang Valley / Saidatul Nur Athirah Sahril
by: Sahril, Saidatul Nur Athirah
Published: (2020)

Factors affecting purchase and repurchase intention of Samsung Galaxy Smartphone in Melaka / Muhammad Fahmi Nazarudin
by: Nazarudin, Muhammad Fahmi
Published: (2018)

Factors influencing Malaysian Generation Y’s intention to purchase counterfeits of luxury brands product / Norfarhana Mohamad Fuad
by: Mohamad Fuad, Norfarhana
Published: (2015)

Influences of customer-based brand equity and destination competitiveness on destination loyalty in Malaysia
by: Wong, Philip Pong Weng
Published: (2014)

Influence of brand equity dimensions on Malaysian consumers’ repurchase intentions for halal store-brand products
by: Isa, Maryam Ladi
Published: (2024)

Brand equity and customer repurchase intention towards Agromas products / Ahmad Syakir Kadimin and Mohamad Hanafi Zainal
by: Kadimin, Ahmad Syakir, et al.
Published: (2013)

Relationship between acceptance of smartphones and its influence on users’ behavior among university’s students
by: Soo, Poh Lee
Published: (2016)

A study on consumer’s purchase intention among millenials towards smartphones brand from China in Malacca / Abdul Azim Jamaluddin
by: Jamaluddin, Abdul Azim
Published: (2019)

Factors affecting consumer purchase intention: a survey of young adults on international cosmetic brands in Kuala Lumpur, Malaysia / Nur Liyana Bakarudin
by: Bakarudin, Nur Liyana
Published: (2015)

Factors that influence online repurchase intention among customers in Melaka Tengah / Nurfarrahain Abd Malik
by: Abd Malik, Nurfarrahain
Published: (2018)

Factors that influence brand loyalty towards brand of smartphone among Generation Y / Syazwani Mohd Salim
by: Mohd Salim, Syazwani
Published: (2019)

A study on factors influencing brand loyalty among consumers in Malaysian consmetic industry / Murni Izzati Kamarudzaman
by: Kamarudzaman, Murni Izzati
Published: (2015)

Study on purchase intention of young generation towards private brand products / Nur Maizatul Syuhada Hashim
by: Hashim, Nur Maizatul Syuhada
Published: (2015)

The impact of customers interaction on social media towards brand awareness among students UiTM Cawangan Melaka Kampus Alor Gajah / Nurul Afifah Aniqah Johari
by: Johari, Nurul Afifah Aniqah
Published: (2020)

The intention to purchase imitation apparels among Generation Y / Muhammad Zahirul Hakim Abd Aziz
by: Abd Aziz, Muhammad Zahirul Hakim
Published: (2018)

The influence of brand equity towards purchase intention of Agromas product / Mohamad Azali Abdullah
by: Abdullah, Mohamad Azali
Published: (2018)

The relationship of brand image and service quality on student loyalty: a case of MY-K, KKTM Sri Gading / Nurul Syafika Mohd Nasir
by: Mohd Nasir, Nurul Syafika
Published: (2018)

Brand image perception and its influence on purchase decision: Celcom (M) Bhd / Sabariah Sidek
by: Sidek, Sabariah
Published: (2009)

Evaluation on customer adoption process and brand positioning for Scientige Sdn Bhd in 2007 / Norhaidah Ahmad
by: Ahmad, Norhaidah
Published: (2007)

The role of consumer fanaticism in the acceptance of brand extensions: merchandising in the video games market
by: Young, Joshua, et al.
Published: (2010)

Factors Influencing Consumer Buying Behaviour Of Luxury Fashion Brands in Malaysia
by: Seilkhanova, Saniya
Published: (2017)

Factors influencing consumer behavior towards luxury brands: a study among International Business Students of UiTM Malacca City Campus / Nurfazliana Idris
by: Idris, Nurfazliana
Published: (2018)

Role of brand personality and consumer brand identification on hypermarket brand evaluation and loyalty development among Malaysian customers
by: Nikhashemi, Seyed Rajab
Published: (2015)

Brand awareness, brand preference, and brand loyalty of sport apparel amongst select ethnic groups / Karen E. Danylchuk and David C. Sit
by: Danylchuk, Karen E., et al.
Published: (2005)

Repurchase intention towards Huawei smartphone brand
by: Wong, Jin Ee
Published: (2019)

A cross cultural examination of brand equity and its constructs : a SEM approach using second order factor analysis / Bilal Mustafa Khan
by: Khan, Bilal Mustafa
Published: (2009)

An Investigation into How Consumer Perceive Domestic Brands and Global Brands: Thai Footwear (Trainer) Industry
by: Masayavanij, Puchong
Published: (2007)

What moderates attitudes and purchase intentions in a luxury brand counterfeits context?
by: Teah, Min
Published: (2009)

A study on factors influencing consumer loyalty towards smartphone brand / Nur Amalina Saad
by: Saad, Nur Amalina
Published: (2019)

The effects of brand experience, trust and satisfaction on building brand loyalty - an emphasis study of cosmetic brands in Klang Valley / Nur Syafiqah Aqilah Mohamad Hasim and Saidatul Karimah Zakaria
by: Mohamad Hasim, Nur Syafiqah Aqilah, et al.
Published: (2016)

A study on country of origin image towards the perception of brand equity among Malaysians / Mohd Naguib Ainuddin Kamalludin
by: Kamalludin, Mohd Naguib Ainuddin
Published: (2015)

Consumer intention towards online purchasing in Johor Bahru / Syed Mohamed Syahir Syed Hamid and Noor Hananie Ab Malek
by: Syed Hamid, Syed Mohamed Syahir, et al.
Published: (2015)

Factors that affects Agromas products in terms of brand equity based on retailers perspective at FAMA Tangkak / Khairul Bariah Sharifpuddin
by: Sharifpuddin, Khairul Bariah
Published: (2010)

Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships
by: Ramaseshan, Balasubramani, et al.
Published: (2014)

Determinants of consumers’ purchasing behaviours for rice in Rantau Panjang, Kelantan / Rj Muhamad Irham Rj Ismail
by: Rj Ismail, Rj Muhamad Irham
Published: (2017)

Factors influencing working adults in Kuching City to purchase imitate product / Anirul Sufiszah Sulong
by: Sulong, Anirul Sufiszah
Published: (2018)

Consumers' acceptance of locally produced snack-Agromas (chip ubi kayu) / Norfariza Nordin
by: Nordin, Norfariza
Published: (2006)