Influence of relationship marketing on cross buying in Malaysian mobile service sector

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Influence of relationship marketing on cross buying in Malaysian mobile service sector

Relationship marketing has been widely considered as a company’s activity that not merely helps in acquiring new customers, but also to retain them in the company. It is well-known fact that the cost to entice a new customer is much higher than to maintain the current one. Additionally, it is said...

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Bibliographic Details
Main Author:	Abu, Mimi Liana
Format:	Thesis
Language:	English
Published:	2012
Subjects:	Relationship marketing - Malaysia Telecommunication -Purchasing - Malaysia Consumer satisfaction - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/31653/ http://psasir.upm.edu.my/id/eprint/31653/1/GSM%202012%203R.pdf

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