Malaysian consumers’ willingness-to-pay for functional food.

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Malaysian consumers’ willingness-to-pay for functional food.

Consumers are changing their eating habits and paying more attention to food quality or food safety and are looking beyond the basic nutritional benefits as a way to improve their quality of life and for extending their life expectancy. These phenomena provide a great market opportunity for developi...

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Bibliographic Details
Main Authors:	Phuah, Kit Teng, Rezai, Golnaz, Mohamed, Zainalabidin, Shamsudin, Mad Nasir
Format:	Conference or Workshop Item
Language:	English English
Published:	2012
Online Access:	http://psasir.upm.edu.my/id/eprint/31467/ http://psasir.upm.edu.my/id/eprint/31467/1/ID%2031467.pdf

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