Antecedents of status consumption among women and the roles of hedonism and cultural value orientation

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Antecedents of status consumption among women and the roles of hedonism and cultural value orientation

People crave for status and status recognition. This status struggle plagues today’s consumer societies. The fetish with status-seeking which manifests into consumption of status goods has emerged among women who have experienced increased economic and social influence. While previous studies have p...

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Bibliographic Details
Main Author:	Teo, Boon Chui
Format:	Thesis
Language:	English
Published:	2011
Subjects:	Hedonism Women - Social conditions Social status
Online Access:	http://psasir.upm.edu.my/id/eprint/31414/ http://psasir.upm.edu.my/id/eprint/31414/1/GSM%202011%206R.pdf

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