Influence of adolescents in family food decision making in Klang Valley, Malaysia

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Influence of adolescents in family food decision making in Klang Valley, Malaysia

The importance of understanding target market is crucial for the survival of business. Marketers and retailers put a lot of effort to understand how family arrived at their purchase decision because decisions in a family are not solely made by parents. Certain decisions, especially food-related deci...

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Bibliographic Details
Main Author:	Wan Ismail, Wan Rusni
Format:	Thesis
Language:	English
Published:	2012
Subjects:	Decision making in adolescence - Malaysia Food - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/31413/ http://psasir.upm.edu.my/id/eprint/31413/7/FSTM%202012%2025R%20pdf.pdf

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