The asymmetry of franchising, multi-level marketing and pyramid schemes

The asymmetry of franchising, multi-level marketing and pyramid schemes

This chapter discusses how consumers who are looking to start a business usually get confused between the legal and illegal way of doing it. Franchise shares many common characteristics with multi-level marketing and pyramid schemes. This chapter discusses the nature of the three forms of doing busi...

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Bibliographic Details
Main Author: Mohd Ishan, Zahira
Other Authors: Hashim, Haslinda
Format: Book Section
Language:English
Published: McGraw-Hill Education (Malaysia) Sdn. Bhd. 2013
Online Access:http://psasir.upm.edu.my/id/eprint/31155/
http://psasir.upm.edu.my/id/eprint/31155/1/The%20asymmetry%20of%20franchising%2C%20multi-level%20marketing%20and%20pyramid%20schemes.pdf

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