Impact of online consumer characteristics on web-based banner advertisement effectiveness among generation Y
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Book Section |
| Published: |
McGraw Hill
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/31139/ |
| _version_ | 1848846874184777728 |
|---|---|
| author | Wong, Foong Yee Lim, Ying San |
| author2 | Hashim, Haslinda |
| author_facet | Hashim, Haslinda Wong, Foong Yee Lim, Ying San |
| author_sort | Wong, Foong Yee |
| building | UPM Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-15T09:09:38Z |
| format | Book Section |
| id | upm-31139 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T09:09:38Z |
| publishDate | 2013 |
| publisher | McGraw Hill |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-311392016-03-30T07:00:43Z http://psasir.upm.edu.my/id/eprint/31139/ Impact of online consumer characteristics on web-based banner advertisement effectiveness among generation Y Wong, Foong Yee Lim, Ying San McGraw Hill Hashim, Haslinda Salleh, Rosli 2013 Book Section PeerReviewed Wong, Foong Yee and Lim, Ying San (2013) Impact of online consumer characteristics on web-based banner advertisement effectiveness among generation Y. In: Marketing Towards Delivering: Consumer Value. McGraw Hill, Shah Alam, Selangor, pp. 74-90. ISBN 9789675771903 |
| spellingShingle | Wong, Foong Yee Lim, Ying San Impact of online consumer characteristics on web-based banner advertisement effectiveness among generation Y |
| title | Impact of online consumer characteristics on web-based banner advertisement effectiveness among generation Y |
| title_full | Impact of online consumer characteristics on web-based banner advertisement effectiveness among generation Y |
| title_fullStr | Impact of online consumer characteristics on web-based banner advertisement effectiveness among generation Y |
| title_full_unstemmed | Impact of online consumer characteristics on web-based banner advertisement effectiveness among generation Y |
| title_short | Impact of online consumer characteristics on web-based banner advertisement effectiveness among generation Y |
| title_sort | impact of online consumer characteristics on web-based banner advertisement effectiveness among generation y |
| url | http://psasir.upm.edu.my/id/eprint/31139/ |