APA (7th ed.) Citation

Wong, F. Y., Lim, Y. S., & Hashim, H. (2013). Impact of online consumer characteristics on web-based banner advertisement effectiveness among generation Y. McGraw Hill.

Chicago Style (17th ed.) Citation

Wong, Foong Yee, Ying San Lim, and Haslinda Hashim. Impact of Online Consumer Characteristics on Web-based Banner Advertisement Effectiveness Among Generation Y. McGraw Hill, 2013.

MLA (9th ed.) Citation

Wong, Foong Yee, et al. Impact of Online Consumer Characteristics on Web-based Banner Advertisement Effectiveness Among Generation Y. McGraw Hill, 2013.