Marketing mix and its implication on emotions of hotel customer
| Main Authors: | , , , |
|---|---|
| Other Authors: | |
| Format: | Book Section |
| Published: |
McGraw Hill
2013
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/31121/ |
| _version_ | 1848846868953432064 |
|---|---|
| author | Sanib, Noor Izza Rozian Abdul Aziz, Yuhanis Samdin, Zaiton Abdul Rahim, Khalid |
| author2 | Hashim, Haslinda |
| author_facet | Hashim, Haslinda Sanib, Noor Izza Rozian Abdul Aziz, Yuhanis Samdin, Zaiton Abdul Rahim, Khalid |
| author_sort | Sanib, Noor Izza Rozian |
| building | UPM Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-15T09:09:33Z |
| format | Book Section |
| id | upm-31121 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T09:09:33Z |
| publishDate | 2013 |
| publisher | McGraw Hill |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-311212016-03-30T06:58:43Z http://psasir.upm.edu.my/id/eprint/31121/ Marketing mix and its implication on emotions of hotel customer Sanib, Noor Izza Rozian Abdul Aziz, Yuhanis Samdin, Zaiton Abdul Rahim, Khalid McGraw Hill Hashim, Haslinda Salleh, Rosli 2013 Book Section PeerReviewed Sanib, Noor Izza Rozian and Abdul Aziz, Yuhanis and Samdin, Zaiton and Abdul Rahim, Khalid (2013) Marketing mix and its implication on emotions of hotel customer. In: Marketing Towards Delivering Consumer Value. McGraw Hill, Shah Alam, Selangor, pp. 37-49. ISBN 9789675771903 |
| spellingShingle | Sanib, Noor Izza Rozian Abdul Aziz, Yuhanis Samdin, Zaiton Abdul Rahim, Khalid Marketing mix and its implication on emotions of hotel customer |
| title | Marketing mix and its implication on emotions of hotel customer |
| title_full | Marketing mix and its implication on emotions of hotel customer |
| title_fullStr | Marketing mix and its implication on emotions of hotel customer |
| title_full_unstemmed | Marketing mix and its implication on emotions of hotel customer |
| title_short | Marketing mix and its implication on emotions of hotel customer |
| title_sort | marketing mix and its implication on emotions of hotel customer |
| url | http://psasir.upm.edu.my/id/eprint/31121/ |