Relationship between product factors, advertising, and
purchase intention of halal cosmetic

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Relationship between product factors, advertising, and purchase intention of halal cosmetic

More customers are aware of Halal products, especially among Muslim customers living in multi-religious societies such as Malaysia. The trend is customers are also becoming more conscious about the permissibility (Halal) of a wide range of products ranging from food, financial and non-financial pr...

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Bibliographic Details
Main Authors:	Hussin, Siti Rahayu, Hashim, Haslinda, Raja Yusof, Raja Nerina, Alias, Nurul Najmi
Format:	Article
Language:	English
Published:	Universiti Putra Malaysia Press 2013
Online Access:	http://psasir.upm.edu.my/id/eprint/30878/ http://psasir.upm.edu.my/id/eprint/30878/1/30878%20Relationship%20between%20Product%20Factors%2C%20Advertising.pdf

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