Service quality towards customer loyalty in Malaysia's domestic low cost airline service

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Service quality towards customer loyalty in Malaysia's domestic low cost airline service

Delivering high quality service to the passengers is imperative so that airline companies can survive and strengthen their competitiveness. Even though there have been extensive research on service quality and customer loyalty in the past, little study has been conducted in this specific area. Hen...

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Bibliographic Details
Main Authors:	Muhamad Yunus, Nor Sara Nadia, Bojei, Jamil, Wan Rashid, Wan Edura
Format:	Article
Language:	English
Published:	International Academy Publishing 2013
Online Access:	http://psasir.upm.edu.my/id/eprint/30865/ http://psasir.upm.edu.my/id/eprint/30865/1/Service%20quality%20towards%20customer%20loyalty%20in%20Malaysia.pdf

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