Consumer preference for food attributes in Malaysia: case studies on broiler and beef

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Consumer preference for food attributes in Malaysia: case studies on broiler and beef

This study investigated the preferred food attributes, a critical component that determines consumer food choice, by Malaysian consumers. A case study was conducted on broiler and beef products. A conjoint analysis was performed to establish the trade-offs that consumers make between multiple sets o...

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Bibliographic Details
Main Authors:	Abdul Hadi, Ahmad Hanis Izani, Shamsudin, Mad Nasir, Radam, Alias, Selamat, Jinap
Format:	Article
Language:	English
Published:	Taylor & Francis 2013
Online Access:	http://psasir.upm.edu.my/id/eprint/30844/ http://psasir.upm.edu.my/id/eprint/30844/1/Consumer%20preference%20for%20food%20attributes%20in%20Malaysia.pdf

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