Consumer preference for food attributes in Malaysia: case studies on broiler and beef
This study investigated the preferred food attributes, a critical component that determines consumer food choice, by Malaysian consumers. A case study was conducted on broiler and beef products. A conjoint analysis was performed to establish the trade-offs that consumers make between multiple sets o...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/30844/ http://psasir.upm.edu.my/id/eprint/30844/1/Consumer%20preference%20for%20food%20attributes%20in%20Malaysia.pdf |
| _version_ | 1848846793670918144 |
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| author | Abdul Hadi, Ahmad Hanis Izani Shamsudin, Mad Nasir Radam, Alias Selamat, Jinap |
| author_facet | Abdul Hadi, Ahmad Hanis Izani Shamsudin, Mad Nasir Radam, Alias Selamat, Jinap |
| author_sort | Abdul Hadi, Ahmad Hanis Izani |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This study investigated the preferred food attributes, a critical component that determines consumer food choice, by Malaysian consumers. A case study was conducted on broiler and beef products. A conjoint analysis was performed to establish the trade-offs that consumers make between multiple sets of attributes in purchasing broiler and beef products. The findings indicated that the most preferred attribute for broiler was safety, followed by packaging, texture, and freshness. As for beef, freshness, packaging, and point of purchase were the preferred attributes. Consumers were also willing to pay higher prices for their preferred attributes. |
| first_indexed | 2025-11-15T09:08:22Z |
| format | Article |
| id | upm-30844 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T09:08:22Z |
| publishDate | 2013 |
| publisher | Taylor & Francis |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-308442015-09-09T01:33:31Z http://psasir.upm.edu.my/id/eprint/30844/ Consumer preference for food attributes in Malaysia: case studies on broiler and beef Abdul Hadi, Ahmad Hanis Izani Shamsudin, Mad Nasir Radam, Alias Selamat, Jinap This study investigated the preferred food attributes, a critical component that determines consumer food choice, by Malaysian consumers. A case study was conducted on broiler and beef products. A conjoint analysis was performed to establish the trade-offs that consumers make between multiple sets of attributes in purchasing broiler and beef products. The findings indicated that the most preferred attribute for broiler was safety, followed by packaging, texture, and freshness. As for beef, freshness, packaging, and point of purchase were the preferred attributes. Consumers were also willing to pay higher prices for their preferred attributes. Taylor & Francis 2013 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/30844/1/Consumer%20preference%20for%20food%20attributes%20in%20Malaysia.pdf Abdul Hadi, Ahmad Hanis Izani and Shamsudin, Mad Nasir and Radam, Alias and Selamat, Jinap (2013) Consumer preference for food attributes in Malaysia: case studies on broiler and beef. Journal of International Food and Agribusiness Marketing, 25 (1). pp. 137-153. ISSN 0897-4438; ESSN: 1528-6983 10.1080/08974438.2013.805453 |
| spellingShingle | Abdul Hadi, Ahmad Hanis Izani Shamsudin, Mad Nasir Radam, Alias Selamat, Jinap Consumer preference for food attributes in Malaysia: case studies on broiler and beef |
| title | Consumer preference for food attributes in Malaysia: case studies on broiler and beef |
| title_full | Consumer preference for food attributes in Malaysia: case studies on broiler and beef |
| title_fullStr | Consumer preference for food attributes in Malaysia: case studies on broiler and beef |
| title_full_unstemmed | Consumer preference for food attributes in Malaysia: case studies on broiler and beef |
| title_short | Consumer preference for food attributes in Malaysia: case studies on broiler and beef |
| title_sort | consumer preference for food attributes in malaysia: case studies on broiler and beef |
| url | http://psasir.upm.edu.my/id/eprint/30844/ http://psasir.upm.edu.my/id/eprint/30844/ http://psasir.upm.edu.my/id/eprint/30844/1/Consumer%20preference%20for%20food%20attributes%20in%20Malaysia.pdf |