QR Code

Antecedents impact on brand loyalty in cosmetics industry

This study aimed to examine antecedents’ impact on brand loyalty in a highly competitive of cosmetics industry dealing with a mass majority of younger consumers. The study also addressed the relationship between perceived value and customer satisfaction on the effect of brand loyalty. Women or men p...

Full description

Bibliographic Details
Main Authors:	Nezakati, Hossein, Chua, Pool Yen, Akhoundi, Maryam
Format:	Article
Language:	English
Published:	Asian Network for Scientific Information 2013
Online Access:	http://psasir.upm.edu.my/id/eprint/30828/ http://psasir.upm.edu.my/id/eprint/30828/1/Antecedents%20impact%20on%20brand%20loyalty%20in%20cosmetics%20industry.pdf

Similar Items

Brand loyalty determinants of imported cosmetic brands among females in Malaysia
by: Tee, Wen Hui
Published: (2019)

Chinese Consumers' Brand Loyalty For Consumer Products: Importance Of Brand Personality As Major Antecedent Of Brand Loyalty
by: B. Kim, Renee, et al.
Published: (2014)

Globalization and consumer behavior: global marketing strategies implication - homogeneity and heterogeneity (Preliminary Study)
by: Nezakati, Hossein, et al.
Published: (2013)

Globalization and consumer behavior: global marketing strategies implication-homogeneity and heterogeneity (Preliminary study)
by: Nezakati, Hossein *, et al.
Published: (2012)

Factors Affecting Brand Loyalty of Facial Cream in Shanghai Cosmetic Market
by: Zhang, Ying
Published: (2009)

The Impact of Green Brand Elements on Consumer Loyalty for Green Cosmetics After COVID 19 Outbreak in Malaysia
by: Iqbal, Jaweria
Published: (2023)

The Effect Of Brand Image On Overall Satisfaction And Loyalty Intention In The Context Of Color Cosmetic
by: L. Sondoh Jr, Stephen, et al.
Published: (2007)

The Examination of Brand Switching Behaviour in Cosmetic Industry
by: Cheng, I-Jiun
Published: (2007)

Antecedents of customer loyalty in the Malaysian hotel industry
by: Cheng, Boon Liat *, et al.
Published: (2015)

The relationship celebrity endorsement in cosmetic advertisement towards the brand loyalty in Klang Valley / Norafifi Samat
by: Samat, Norafifi
Published: (2014)

Title: Impact of brand experience on brand love and brand loyalty --in an empirical context of the gaming industry
by: YANG, Z.
Published: (2020)

Drivers of brand loyalty in the chain coffee shop industry
by: Han, Heesup, et al.
Published: (2018)

Brand experience and brand trust: an impact towards customer brand loyalty in theme park service industry
by: Azman, Qistina, et al.
Published: (2019)

The antecedents of loyalty patronage behaviour
by: Osman M. Zain,, et al.
Published: (1996)

Attitudinal loyalty, brand value and brand loyalty in the agriculture produce retail industry / Abaidullah Mustaffa
by: Mustaffa, Abaidullah
Published: (2018)

Effect of exposure to global marketing activities: a study on consumption behavior among university students
by: Osman, Syuhaily, et al.
Published: (2018)

Brand love impact on the social media and stages of brand loyalty
by: Suha, F. S., et al.
Published: (2019)

Factors influencing customer loyalty towards fast food restaurants
by: Nezakati, Hossein *, et al.
Published: (2011)

The Impact of Brand Equity on Gen-Y in the Purchase of Foreign Cosmetic Products
by: Feng, Pan Pan
Published: (2014)

Antecedents and consequences of beauty and cosmetic products impulse purchase on Tiktok
by: Kong, Chi Kei
Published: (2024)

The impact of employer brand discrepancy and employer attraction on employer brand loyalty
by: Mohamad, Siti Fatimah, et al.
Published: (2017)

The effects of Malaysian hotels services on customer loyalty.
by: Keshavarz, Yousef, et al.
Published: (2013)

Mediating roles of consumer individual values on the relationship between exposure to global marketing activities and consumption behavior
by: Akhoundi, Maryam, et al.
Published: (2017)

The effects of brand experience, trust and satisfaction on building brand loyalty - an emphasis study of cosmetic brands in Klang Valley / Nur Syafiqah Aqilah Mohamad Hasim and Saidatul Karimah Zakaria
by: Mohamad Hasim, Nur Syafiqah Aqilah, et al.
Published: (2016)

Factors Affecting Brand Loyalty In The Malaysian Banking Industry
by: Dabiri, Fariba
Published: (2009)

Factors affecting brand loyalty in Malaysia retail industry
by: Goh, Qian Feng
Published: (2023)

The role Of brand self-relevance in developing brand loyalty: a study on the brand loyalty for Honda
by: Nur Atikah A Rahman,, et al.
Published: (2014)

The role of brand self-relevance in developing brand loyalty: a study on the brand loyalty for Honda
by: A. Rahman, Nur Atikah, et al.
Published: (2014)

Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector
by: Rather, R. A., et al.
Published: (2019)

Factors that motivates brand loyalty within the airline services industry – Aspects from behavioral loyalty and attitudinal loyalty
by: Chan, Kok Hoe
Published: (2011)

The effect of self expressive value and perceived value on Malaysian cosmetic brand loyalty: the mediating role of brand identification & word of mouth / Norzalita Abd Aziz and Hafaz Ngah.
by: Abd Aziz, Norzalita, et al.
Published: (2019)

Global marketing activities exposure and consumption behavior
by: Akhoundi, M., et al.
Published: (2018)

A Study Of Brand Loyalty In The Fast Food Industry In Malaysia
by: Kam Tai, Cindy Cheah
Published: (2009)

An analysis of consumer behaviour and the concept of brand loyalty and their impact on the growing chained restaurant industry in the UK.
by: Wall, Hannah
Published: (2016)

Effects of Consumer Involvement, Consumer Knowledge, and Consumer Education on Decision Quality and Consumer Loyalty in Cosmetics Industry
by: Han, Ching-Cheng
Published: (2008)

Understanding the Antecedents of Customer Loyalty in Network Airlines Industry in Klang Valley Area Malaysia
by: Angriado, Suci Lovena
Published: (2011)

Brand culture: its antecedents and relationship to SME brand performance
by: Gisip, Imelda Albert, et al.
Published: (2015)

Antecedents and outcomes of brand prominence on willingness to buy luxury brands
by: Cheah, Isaac, et al.
Published: (2015)

Brand Loyalty of Online Music
by: Chan, Gavin
Published: (2006)

Customer loyalty: antecedents, approaches and influences of culture and religion
by: Abu Alhaija, Ahmad Saifalddin, et al.
Published: (2018)