Making the case for operating “Green”: impact of environmental proactivity on multiple performance outcomes of Malaysian firms

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Making the case for operating “Green”: impact of environmental proactivity on multiple performance outcomes of Malaysian firms

In spite of the significant amount of work that has been conducted to investigate the impact of environmental proactivity on firm financial performance, limited research has focused on other firm performance outcomes such as operational performance and stakeholder satisfaction. The roles played by i...

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Bibliographic Details
Main Authors:	Sambasivan, Murali, Bah, Saiku Mayat, Ho, Jo Ann
Format:	Article
Language:	English
Published:	Elsevier 2013
Online Access:	http://psasir.upm.edu.my/id/eprint/30823/ http://psasir.upm.edu.my/id/eprint/30823/1/Making%20the%20case%20for%20operating.pdf

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