Mining students` characteristics and effects on university preference choice : a case study of applied marketing in higher education

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Mining students` characteristics and effects on university preference choice : a case study of applied marketing in higher education

University servers and databases store a huge amount of data including personal details, registration details,evaluation assessment, performance profiles, and many more for students and lecturers alike. Mining such data offers a huge potential in advancing the educational field in the country becau...

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Bibliographic Details
Main Authors:	Jasser, Muhammed Basheer, Sidi, Fatimah, Mustapha, Aida, Binhamid, Abdulelah Khaled T.
Format:	Article
Language:	English
Published:	Foundation of Computer Science 2013
Online Access:	http://psasir.upm.edu.my/id/eprint/30607/ http://psasir.upm.edu.my/id/eprint/30607/1/Mining%20students1.pdf

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