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An evaluation of factors affecting brand awareness in the context of social media in Malaysia

Living in the middle of a global communication boom with vast usage of social media, the business environment has become more complicated. So, it is more difficult for marketers to create and increase brand awareness as they have to be able to coordinate messages and efforts across all the existing...

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Bibliographic Details
Main Authors:	Shojaee, Somayeh, Azman, Azreen
Format:	Article
Language:	English
Published:	Canadian Center of Science and Education 2013
Online Access:	http://psasir.upm.edu.my/id/eprint/30602/ http://psasir.upm.edu.my/id/eprint/30602/1/30602.pdf

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