Restaurant color's as stimuli to enhance pleasure feeling and its effect on diners' behavioral intentions in the family chain restaurants

QR Code

Restaurant color's as stimuli to enhance pleasure feeling and its effect on diners' behavioral intentions in the family chain restaurants

Colors have significant impact on our daily life and play an important role in enhancing an environment as well as forming impressions.Restaurants’ servicescape color has received limited research interest in the past but it is becoming an important consideration in future servicescape design and co...

Full description

Bibliographic Details
Main Authors:	Othman, Mohhidin, Goodarzirad, Bahar
Format:	Article
Published:	Penerbit Universiti Teknologi MARA (UiTM) Malaysia 2013
Online Access:	http://psasir.upm.edu.my/id/eprint/30488/

Similar Items

Effects of Servicescapes on Diner Satisfaction and Behavioral Intentions in Family Chain Restaurants
by: Goodarzirad, Bahar
Published: (2010)

How servicesape affects diners' satisfaction and their behavioral intentions in family chain restaurants : a Malaysian case
by: Othman, Mohhidin, et al.
Published: (2010)

Restaurateurs and diners responsiveness toward smart card usage in restaurants / Zurena @ Rena Shahril
by: Shahril, Zurena @ Rena
Published: (2016)

Restaurateurs and diners responsiveness toward smart card usage in restaurants / Zurena @ Rena Shahril
by: Shahril, Zurena @ Rena
Published: (2017)

Does offering an organic food menu help restaurants excel in competition? An examination of diners’ decision-making
by: Lu, L., et al.
Published: (2017)

Relationship between Restaurant Experiences and Customer Satisfaction – Malaysia Based Chain Restaurants
by: Xie, Tian
Published: (2013)

Factors influencing consumers’ behavioral intention to waste reduction in restaurant
by: Tan, Kat Ni
Published: (2022)

Factors Influencing Intention To Visit Restaurant Toward Restaurant Review In Consumer Blogs
by: Chan, Chee Wah
Published: (2009)

Buffet diners dining behavior: a proposed preliminary conceptual model
by: Yusof, Aziz, et al.
Published: (2018)

Predictors of intention to stay for employees of casual dining restaurant in Klang Valley area
by: Mohamad Nashuki, Nasyira, et al.
Published: (2014)

Influence of restaurant attributes towards perceived value and customer overall satisfaction at casual dining restaurants in Klang Valley
by: Ahmad, Faridah, et al.
Published: (2017)

Effects Of Sensory Marketing On Customer’s Future Behavioral Intentions In Casual Dining Restaurant
by: Sulaiman, Suria
Published: (2020)

Behavioral intention towards American fast food restaurants among Malaysian consumers
by: Chong, Chi Qing, et al.
Published: (2019)

Identifying success factors of Mamak restaurants in Malaysia
by: Othman, Mohhidin, et al.
Published: (2018)

Barriers to visit restaurants by older adults in Malaysia
by: Ganesan, L., et al.
Published: (2019)

Antecedents of behavioural intention and prioritization of restaurant attributes affecting customer satisfaction at casual dining restaurants in the Klang Valley, Malaysia
by: Ebrahimian, Mahshid
Published: (2019)

Restaurant Reservation System
by: Ong, Jun Kit
Published: (2021)

E-reservation restaurant
by: Lim, Kai Yi
Published: (2024)

Restaurant ordering system
by: Wong, Siew Jiuan
Published: (2019)

The fading affect bias: Examining changes in affect and behavioral intentions in restaurant service failures and recoveries
by: Kim, Jong-Hyeong, et al.
Published: (2014)

Customer restaurant choice: an empirical analysis of restaurant types and eating-out occasions
by: Chua, Bee Lia, et al.
Published: (2020)

Investigating on job hopping behavior among restaurant employees in Malaysia
by: Ghazali, Hazrina, et al.
Published: (2020)

Restaurant ordering system for Nando’s Restaurant: A proposed conceptual solution (MyRos)
by: Ahmad Dahlan, Abdul Rahman, et al.
Published: (2016)

Would Consumers Pay More for Nongenetically Modified Menu Items? An Examination of Factors Influencing Diners’ Behavioral Intentions
by: Lu, L., et al.
Published: (2017)

Feeling of pleasure to high-intensity interval exercise is dependent of the number of work bouts and physical activity status
by: Frazão, D., et al.
Published: (2016)

Halal management system in restaurant operation: identifying the motivational factors
by: Razali, Nor Ellyna, et al.
Published: (2017)

Restaurant online reservation system
by: Amenuddin, Alias
Published: (2014)

Executive restaurant order system
by: Norshahril, Abu Talib
Published: (2005)

Job satisfaction and job-hopping behaviour among employees of casual dining restaurant
by: Jules, Nathalie Joan, et al.
Published: (2017)

The product-related failures in restaurants
by: Chan, Wei Leong, et al.
Published: (2014)

Determining the intention to patronage Islamic brand restaurant: The moderating role of religiosity
by: Mohd Yusof, Yuslina Liza, et al.
Published: (2016)

Satisfaction and behavioural intention of Middle Eastern tourists toward Malaysian restaurants
by: Sara, Safaeimehneh
Published: (2018)

Factors influencing consumers’ intention to use self-ordering kiosk in restaurant
by: Yong, Jian
Published: (2022)

The feasibility of Chinese restaurant chains’ internationalization: a study on United Kingdom market
by: ZHU, TONG
Published: (2014)

Linking Online Reviews, Personal And Environmental Factors And Diners’ Intention To Eat Out
by: Mohammad Shahid, Nur Nadirah
Published: (2024)

The Effects of Situational and Personal Characteristics on Consumer Complaint Behavior in Restaurant Services
by: Kim, Jong, et al.
Published: (2010)

Food handler’s behavioral intention to practice safe food handling in franchise restaurant / Wan Hayati Wan Bujang
by: Wan Bujang, Wan Hayati
Published: (2012)

Assessing customer-based brand equity in predicting customers’ repurchase intention in family restaurant / Mohd Aliff Abdul Majid
by: Abdul Majid, Mohd Aliff
Published: (2013)

Customer satisfaction towards fast food restaurant: a focus on RASAMAS Restaurant / Anin Zabidah Idris
by: Idris, Anin Zabidah
Published: (2010)

Factor influencing customer to choose mamak stall or restaurant as preferable restaurant / Hani Muhammad Hilmi Hanizam
by: Hanizam, Hani Muhammad Hilmi
Published: (2019)