Factors affecting fast food consumers’ intention to use menu labeling in Klang Valley, Malaysia

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Factors affecting fast food consumers’ intention to use menu labeling in Klang Valley, Malaysia

Menu labeling is an attempt to educate consumers about the nutrition value of the foods. The importance of using menu labeling has been highlighted in many studies in the past. Although public health programs are educating public on obesity but still this phenomenon is a serious problem in Malays...

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Bibliographic Details
Main Authors:	Delvarani, Shadi, Mohd Ghazali, Hasanah, Othman, Mohiddin
Format:	Article
Language:	English English
Published:	Faculty of Food Science and Technology, Universiti Putra Malaysia 2013
Online Access:	http://psasir.upm.edu.my/id/eprint/30487/ http://psasir.upm.edu.my/id/eprint/30487/7/Factors%20affecting%20fast%20food%20consumers.pdf

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