Adolescent’s strategies and reverse influence in family food decision making

The role of adolescents in family decision making related to food consumption in Malaysia has received comparatively little or no attention by researchers although there were evidences of differences in influences found in other countries. This study addressed the research gap by testing adolesce...

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Main Authors: Othman, Mohhidin, Boo, Huey Chern, Wan Ismail, Wan Rusni
Format: Article
Language:English
English
Published: Faculty of Food Science and Technology, Universiti Putra Malaysia 2013
Online Access:http://psasir.upm.edu.my/id/eprint/30457/
http://psasir.upm.edu.my/id/eprint/30457/1/30457.pdf
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author Othman, Mohhidin
Boo, Huey Chern
Wan Ismail, Wan Rusni
author_facet Othman, Mohhidin
Boo, Huey Chern
Wan Ismail, Wan Rusni
author_sort Othman, Mohhidin
building UPM Institutional Repository
collection Online Access
description The role of adolescents in family decision making related to food consumption in Malaysia has received comparatively little or no attention by researchers although there were evidences of differences in influences found in other countries. This study addressed the research gap by testing adolescents’ bilateral strategies in influencing their family decision using family power theory. A survey of 500 adolescents from urban area was conducted to investigate their influence based on their involvement in family consumer tasks. Key findings include strong relationship between perception of influence and rewards thus indicate the existence of strategies in adolescents influence attempt.
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institution Universiti Putra Malaysia
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language English
English
last_indexed 2025-11-15T09:06:36Z
publishDate 2013
publisher Faculty of Food Science and Technology, Universiti Putra Malaysia
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spelling upm-304572015-06-03T01:54:01Z http://psasir.upm.edu.my/id/eprint/30457/ Adolescent’s strategies and reverse influence in family food decision making Othman, Mohhidin Boo, Huey Chern Wan Ismail, Wan Rusni The role of adolescents in family decision making related to food consumption in Malaysia has received comparatively little or no attention by researchers although there were evidences of differences in influences found in other countries. This study addressed the research gap by testing adolescents’ bilateral strategies in influencing their family decision using family power theory. A survey of 500 adolescents from urban area was conducted to investigate their influence based on their involvement in family consumer tasks. Key findings include strong relationship between perception of influence and rewards thus indicate the existence of strategies in adolescents influence attempt. Faculty of Food Science and Technology, Universiti Putra Malaysia 2013 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/30457/1/30457.pdf Othman, Mohhidin and Boo, Huey Chern and Wan Ismail, Wan Rusni (2013) Adolescent’s strategies and reverse influence in family food decision making. International Food Research Journal, 20 (1). pp. 131-139. ISSN 1985-4668; ESSN: 2231-7546 http://www.ifrj.upm.edu.my/volume-20-2013.html English
spellingShingle Othman, Mohhidin
Boo, Huey Chern
Wan Ismail, Wan Rusni
Adolescent’s strategies and reverse influence in family food decision making
title Adolescent’s strategies and reverse influence in family food decision making
title_full Adolescent’s strategies and reverse influence in family food decision making
title_fullStr Adolescent’s strategies and reverse influence in family food decision making
title_full_unstemmed Adolescent’s strategies and reverse influence in family food decision making
title_short Adolescent’s strategies and reverse influence in family food decision making
title_sort adolescent’s strategies and reverse influence in family food decision making
url http://psasir.upm.edu.my/id/eprint/30457/
http://psasir.upm.edu.my/id/eprint/30457/
http://psasir.upm.edu.my/id/eprint/30457/1/30457.pdf