Adolescent’s strategies and reverse influence in family food decision making
The role of adolescents in family decision making related to food consumption in Malaysia has received comparatively little or no attention by researchers although there were evidences of differences in influences found in other countries. This study addressed the research gap by testing adolesce...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Faculty of Food Science and Technology, Universiti Putra Malaysia
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/30457/ http://psasir.upm.edu.my/id/eprint/30457/1/30457.pdf |
| Summary: | The role of adolescents in family decision making related to food consumption in Malaysia
has received comparatively little or no attention by researchers although there were evidences
of differences in influences found in other countries. This study addressed the research gap
by testing adolescents’ bilateral strategies in influencing their family decision using family
power theory. A survey of 500 adolescents from urban area was conducted to investigate
their influence based on their involvement in family consumer tasks. Key findings include
strong relationship between perception of influence and rewards thus indicate the existence of
strategies in adolescents influence attempt. |
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