University foodservice: an overview of factors influencing the customers' dining choice

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University foodservice: an overview of factors influencing the customers' dining choice

On-campus foodservices were thought to be the first choice for university students to dine in. However, these seemingly captive consumers have been opting for off-campus foodservice as their preferred outlet. This paper aims to uncover specific factors that motivate undergraduate students to dine-i...

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Bibliographic Details
Main Authors:	Salehuddin, Nadzirah, Abdul Karim, Muhammad Shahrim, Ghazali, Hazrina, Othman, Mohhidin
Format:	Article
Language:	English
Published:	Faculty of Food Science and Technology, Universiti Putra Malaysia 2013
Online Access:	http://psasir.upm.edu.my/id/eprint/30426/ http://psasir.upm.edu.my/id/eprint/30426/1/30426.pdf

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