Customer satisfaction as benchmark for contract catering performance within the Army Basic Recruit Training Centre (PUSASDA)

Customer satisfaction has been given much attention in the measurement of business performance of the institutional foodservices for the food and services. This study examines the army recruits’ satisfaction with Acute Care Hospital Foodservice Patient Satisfaction Questionnaire (ACHFPSQ). This surv...

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Main Authors: Abdullah, Nurhazwani, Abdullah, Siti Syazwani, Ghazali, Hazrina
Format: Conference or Workshop Item
Language:English
Published: 2013
Online Access:http://psasir.upm.edu.my/id/eprint/29811/
http://psasir.upm.edu.my/id/eprint/29811/1/Customer%20satisfaction%20as%20benchmark%20for%20contract%20catering%20performance%20within%20the%20Army%20Basic%20Recruit%20Training%20Centre%20%28PUSASDA%29.pdf
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author Abdullah, Nurhazwani
Abdullah, Siti Syazwani
Ghazali, Hazrina
author_facet Abdullah, Nurhazwani
Abdullah, Siti Syazwani
Ghazali, Hazrina
author_sort Abdullah, Nurhazwani
building UPM Institutional Repository
collection Online Access
description Customer satisfaction has been given much attention in the measurement of business performance of the institutional foodservices for the food and services. This study examines the army recruits’ satisfaction with Acute Care Hospital Foodservice Patient Satisfaction Questionnaire (ACHFPSQ). This survey was part of the menu intervention study and implemented in three dining halls in the Army Basic Recruit Training Centre with involvement of fifty male army recruits. Customer satisfaction was assessed after six months of staying within the training centre. Main outcome measured were the scores of foodservice dimensions and overall satisfaction. Relationship between foodservice dimensions with overall satisfaction was assessed with Multiple Linear Regression Analysis. Findings revealed that the army recruits rated the highest score for meal service quality (score 2.81) while the lowest score was for physical environment (score 2.58). Overall score of foodservice satisfaction was 2.48, indicated that the army recruits had poor satisfaction level of the catering. The regression analyses revealed that staff and service issues was the only significant predictor positively related to the army recruits’ overall foodservice satisfaction. Further approach to improve the army recruits’ satisfaction with the food and services are warranted.
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format Conference or Workshop Item
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institution Universiti Putra Malaysia
institution_category Local University
language English
last_indexed 2025-11-15T09:03:44Z
publishDate 2013
recordtype eprints
repository_type Digital Repository
spelling upm-298112016-09-14T04:12:23Z http://psasir.upm.edu.my/id/eprint/29811/ Customer satisfaction as benchmark for contract catering performance within the Army Basic Recruit Training Centre (PUSASDA) Abdullah, Nurhazwani Abdullah, Siti Syazwani Ghazali, Hazrina Customer satisfaction has been given much attention in the measurement of business performance of the institutional foodservices for the food and services. This study examines the army recruits’ satisfaction with Acute Care Hospital Foodservice Patient Satisfaction Questionnaire (ACHFPSQ). This survey was part of the menu intervention study and implemented in three dining halls in the Army Basic Recruit Training Centre with involvement of fifty male army recruits. Customer satisfaction was assessed after six months of staying within the training centre. Main outcome measured were the scores of foodservice dimensions and overall satisfaction. Relationship between foodservice dimensions with overall satisfaction was assessed with Multiple Linear Regression Analysis. Findings revealed that the army recruits rated the highest score for meal service quality (score 2.81) while the lowest score was for physical environment (score 2.58). Overall score of foodservice satisfaction was 2.48, indicated that the army recruits had poor satisfaction level of the catering. The regression analyses revealed that staff and service issues was the only significant predictor positively related to the army recruits’ overall foodservice satisfaction. Further approach to improve the army recruits’ satisfaction with the food and services are warranted. 2013 Conference or Workshop Item PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/29811/1/Customer%20satisfaction%20as%20benchmark%20for%20contract%20catering%20performance%20within%20the%20Army%20Basic%20Recruit%20Training%20Centre%20%28PUSASDA%29.pdf Abdullah, Nurhazwani and Abdullah, Siti Syazwani and Ghazali, Hazrina (2013) Customer satisfaction as benchmark for contract catering performance within the Army Basic Recruit Training Centre (PUSASDA). In: 2nd International Seminar on Entrepreneurship and Business (ISEB 2013), 15 Dec. 2013, Crown Garden Hotel, Kota Bharu, Kelantan. (pp. 1-7).
spellingShingle Abdullah, Nurhazwani
Abdullah, Siti Syazwani
Ghazali, Hazrina
Customer satisfaction as benchmark for contract catering performance within the Army Basic Recruit Training Centre (PUSASDA)
title Customer satisfaction as benchmark for contract catering performance within the Army Basic Recruit Training Centre (PUSASDA)
title_full Customer satisfaction as benchmark for contract catering performance within the Army Basic Recruit Training Centre (PUSASDA)
title_fullStr Customer satisfaction as benchmark for contract catering performance within the Army Basic Recruit Training Centre (PUSASDA)
title_full_unstemmed Customer satisfaction as benchmark for contract catering performance within the Army Basic Recruit Training Centre (PUSASDA)
title_short Customer satisfaction as benchmark for contract catering performance within the Army Basic Recruit Training Centre (PUSASDA)
title_sort customer satisfaction as benchmark for contract catering performance within the army basic recruit training centre (pusasda)
url http://psasir.upm.edu.my/id/eprint/29811/
http://psasir.upm.edu.my/id/eprint/29811/1/Customer%20satisfaction%20as%20benchmark%20for%20contract%20catering%20performance%20within%20the%20Army%20Basic%20Recruit%20Training%20Centre%20%28PUSASDA%29.pdf