Visitor satisfaction on ecotourism site model
Ecotourism development has been given serious attention by the government of Malaysia. The government has invested huge amounts of money to develop infrastructure and services at various ecotourism sites to attract tourists. The objective of the study is to determine the satisfaction level of touris...
| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Faculty of Forestry, Universiti Putra Malaysia
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/29780/ http://psasir.upm.edu.my/id/eprint/29780/1/31-30.pdf |
| _version_ | 1848846494869749760 |
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| author | Sapari, Mohamad Safee Shuib, Ahmad Ramachandran, Sridar Mohammad Afandi, Syamsul Herman |
| author_facet | Sapari, Mohamad Safee Shuib, Ahmad Ramachandran, Sridar Mohammad Afandi, Syamsul Herman |
| author_sort | Sapari, Mohamad Safee |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Ecotourism development has been given serious attention by the government of Malaysia. The government has invested huge amounts of money to develop infrastructure and services at various ecotourism sites to attract tourists. The objective of the study is to determine the satisfaction level of tourists who visit the Kilim Karst Geoforest Park (KKGP), Langkawi. The modification model (ECOSERV), adapted from the SERVQUAL model and Expectancy Disconfirmation Theory EDT is used as a framework in this study which includes the eco-tangible dimension to better explain the context of the ecotourism site. The satisfaction level is measured by evaluating the gaps between tourist expectation and perceived value. The level of satisfaction can be determined from differences between expectation and perceived performance whereas when the expectation is greater than perceived performance, it means the visitor is not satisfied. If perceived performance meets expectation this indicates that the visitor is satisfied. Many variables may influence visitors’ satisfaction, which may include services, price, environment, attraction, culture and climate and image. The sample population for this study consists of visitors of KKGP. The cluster sampling technique was used for local and international visitors at KKGP. |
| first_indexed | 2025-11-15T09:03:37Z |
| format | Conference or Workshop Item |
| id | upm-29780 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T09:03:37Z |
| publishDate | 2013 |
| publisher | Faculty of Forestry, Universiti Putra Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-297802017-11-13T08:34:38Z http://psasir.upm.edu.my/id/eprint/29780/ Visitor satisfaction on ecotourism site model Sapari, Mohamad Safee Shuib, Ahmad Ramachandran, Sridar Mohammad Afandi, Syamsul Herman Ecotourism development has been given serious attention by the government of Malaysia. The government has invested huge amounts of money to develop infrastructure and services at various ecotourism sites to attract tourists. The objective of the study is to determine the satisfaction level of tourists who visit the Kilim Karst Geoforest Park (KKGP), Langkawi. The modification model (ECOSERV), adapted from the SERVQUAL model and Expectancy Disconfirmation Theory EDT is used as a framework in this study which includes the eco-tangible dimension to better explain the context of the ecotourism site. The satisfaction level is measured by evaluating the gaps between tourist expectation and perceived value. The level of satisfaction can be determined from differences between expectation and perceived performance whereas when the expectation is greater than perceived performance, it means the visitor is not satisfied. If perceived performance meets expectation this indicates that the visitor is satisfied. Many variables may influence visitors’ satisfaction, which may include services, price, environment, attraction, culture and climate and image. The sample population for this study consists of visitors of KKGP. The cluster sampling technique was used for local and international visitors at KKGP. Faculty of Forestry, Universiti Putra Malaysia 2013 Conference or Workshop Item PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/29780/1/31-30.pdf Sapari, Mohamad Safee and Shuib, Ahmad and Ramachandran, Sridar and Mohammad Afandi, Syamsul Herman (2013) Visitor satisfaction on ecotourism site model. In: International Forestry Graduate Students' Conference 2013 (FORGRAD 2013), 2-4 July 2013, Universiti Putra Malaysia, Serdang, Selangor. (pp. 244-247). |
| spellingShingle | Sapari, Mohamad Safee Shuib, Ahmad Ramachandran, Sridar Mohammad Afandi, Syamsul Herman Visitor satisfaction on ecotourism site model |
| title | Visitor satisfaction on ecotourism site model |
| title_full | Visitor satisfaction on ecotourism site model |
| title_fullStr | Visitor satisfaction on ecotourism site model |
| title_full_unstemmed | Visitor satisfaction on ecotourism site model |
| title_short | Visitor satisfaction on ecotourism site model |
| title_sort | visitor satisfaction on ecotourism site model |
| url | http://psasir.upm.edu.my/id/eprint/29780/ http://psasir.upm.edu.my/id/eprint/29780/1/31-30.pdf |