Relationship between socio-economic variables and preference towards herbal-based products: the Malay experience

Relationship between socio-economic variables and preference towards herbal-based products: the Malay experience

Herbal-based products are getting popular in Malaysia especially among Malays due to their claimed benefits. However, some Malay consumers prefer not to consume herbal-based products for many reasons. The objective of this study is to determine consumers' perception towards herbal-based product...

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Bibliographic Details
Main Authors: Kamarulzaman, Nitty Hirawaty, K. N. Vaiappuri, Selvakkumar, Samdin, Zaiton, Imran, Siti Nasihah
Format: Article
Language:English
Published: International Society for Southeast Asian Agricultural Sciences 2013
Online Access:http://psasir.upm.edu.my/id/eprint/29405/
http://psasir.upm.edu.my/id/eprint/29405/1/Relationship%20between%20socio-economic%20variables%20and%20preference%20towards%20herbal-based%20products%20the%20Malay%20experience.pdf

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