The effect of possessing information about Halal logo on consumer confidence in Malaysia

The effect of possessing information about Halal logo on consumer confidence in Malaysia

Consumer confidence in Halal food and logo are shaped by numerous factors that include information on food ingredients, various Halal claims, and warnings on non-Halal products. The study attempted to construct consumer behavior of respondents through 3 approaches: after giving information, before g...

Full description

Bibliographic Details
Main Authors: Mohamed, Zainal Abidin, Shamsudin, Mad Nasir, Rezai, Golnaz
Format: Article
Language:English
Published: Routledge 2013
Online Access:http://psasir.upm.edu.my/id/eprint/29368/
http://psasir.upm.edu.my/id/eprint/29368/1/The%20effect%20of%20possessing%20information%20about%20Halal%20logo%20on%20consumer%20confidence%20in%20Malaysia.pdf

Similar Items

Similar Items