Effect of consumer demographic factors on purchasing herbal products online in Malaysia
The availability of broadband internet and increased access to computers has been instrumental in the rise of internet literacy in Malaysia. This development has led to the adoption of online shopping by many Malaysians. On another note, the Government has supported the development and production of...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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World Academy of Science, Engineering and Technology
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/29363/ http://psasir.upm.edu.my/id/eprint/29363/1/Effect%20of%20consumer%20demographic%20factors%20on%20purchasing%20herbal%20products%20online%20in%20Malaysia.pdf |
| _version_ | 1848846379001053184 |
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| author | Rezai, Golnaz Mohamed, Zainal Abidin Shamsudin, Mad Nasir Mohd Zahran, Muhammad Zaid |
| author_facet | Rezai, Golnaz Mohamed, Zainal Abidin Shamsudin, Mad Nasir Mohd Zahran, Muhammad Zaid |
| author_sort | Rezai, Golnaz |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The availability of broadband internet and increased access to computers has been instrumental in the rise of internet literacy in Malaysia. This development has led to the adoption of online shopping by many Malaysians. On another note, the Government has supported the development and production of local herbal products. This has resulted in an increase in the production and diversity of products by SMEs. The purpose of this study is to evaluate the influence of the Malaysian demographic factors and selected attitudinal characteristics in relation to the online purchasing of herbal products. In total, 1054 internet users were interviewed online and Chi-square analysis was used to determine the relationship between demographic variables and different aspects of online shopping for herbal products. The overall results show that the demographic variables such as age, gender, education level, income and ethnicity were significant when considering the online shopping antecedents of trust, quality of herbal products, perceived risks and perceived benefits. |
| first_indexed | 2025-11-15T09:01:46Z |
| format | Article |
| id | upm-29363 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T09:01:46Z |
| publishDate | 2013 |
| publisher | World Academy of Science, Engineering and Technology |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-293632016-07-13T02:12:12Z http://psasir.upm.edu.my/id/eprint/29363/ Effect of consumer demographic factors on purchasing herbal products online in Malaysia Rezai, Golnaz Mohamed, Zainal Abidin Shamsudin, Mad Nasir Mohd Zahran, Muhammad Zaid The availability of broadband internet and increased access to computers has been instrumental in the rise of internet literacy in Malaysia. This development has led to the adoption of online shopping by many Malaysians. On another note, the Government has supported the development and production of local herbal products. This has resulted in an increase in the production and diversity of products by SMEs. The purpose of this study is to evaluate the influence of the Malaysian demographic factors and selected attitudinal characteristics in relation to the online purchasing of herbal products. In total, 1054 internet users were interviewed online and Chi-square analysis was used to determine the relationship between demographic variables and different aspects of online shopping for herbal products. The overall results show that the demographic variables such as age, gender, education level, income and ethnicity were significant when considering the online shopping antecedents of trust, quality of herbal products, perceived risks and perceived benefits. World Academy of Science, Engineering and Technology 2013 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/29363/1/Effect%20of%20consumer%20demographic%20factors%20on%20purchasing%20herbal%20products%20online%20in%20Malaysia.pdf Rezai, Golnaz and Mohamed, Zainal Abidin and Shamsudin, Mad Nasir and Mohd Zahran, Muhammad Zaid (2013) Effect of consumer demographic factors on purchasing herbal products online in Malaysia. International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, 7 (8). pp. 2380-2386. ISSN 1307-6892 http://waset.org/Publications/effect-of-consumer-demographic-factors-on-purchasing-herbal-products-online-in-malaysia/16206 |
| spellingShingle | Rezai, Golnaz Mohamed, Zainal Abidin Shamsudin, Mad Nasir Mohd Zahran, Muhammad Zaid Effect of consumer demographic factors on purchasing herbal products online in Malaysia |
| title | Effect of consumer demographic factors on purchasing herbal products online in Malaysia |
| title_full | Effect of consumer demographic factors on purchasing herbal products online in Malaysia |
| title_fullStr | Effect of consumer demographic factors on purchasing herbal products online in Malaysia |
| title_full_unstemmed | Effect of consumer demographic factors on purchasing herbal products online in Malaysia |
| title_short | Effect of consumer demographic factors on purchasing herbal products online in Malaysia |
| title_sort | effect of consumer demographic factors on purchasing herbal products online in malaysia |
| url | http://psasir.upm.edu.my/id/eprint/29363/ http://psasir.upm.edu.my/id/eprint/29363/ http://psasir.upm.edu.my/id/eprint/29363/1/Effect%20of%20consumer%20demographic%20factors%20on%20purchasing%20herbal%20products%20online%20in%20Malaysia.pdf |