Factors affecting supplier selection in the Malaysian fresh produce industry

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Factors affecting supplier selection in the Malaysian fresh produce industry

The selection of trading partners is one of the most important decisions to make in business-to-business marketing. Previous studies indicated that quality; price and the ability to deliver are generally regarded as the most important criteria by which organisational buyers evaluate their potential...

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Bibliographic Details
Main Authors:	Mohd Nawi, Nolila, Mohamed, Zainal Abidin
Format:	Article
Language:	English
Published:	American-Eurasian Network for Scientific Information 2013
Online Access:	http://psasir.upm.edu.my/id/eprint/29360/ http://psasir.upm.edu.my/id/eprint/29360/1/Factors%20affecting%20supplier%20selection%20in%20the%20Malaysian%20fresh%20produce%20industry.pdf

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