Convenient or trendy: factors influencing consumption at Malaysian home-grown full-service restaurants

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Convenient or trendy: factors influencing consumption at Malaysian home-grown full-service restaurants

Full-service restaurants have no geographical boundaries to limit the kinds of food and related services they offer in a rapidly growing global food industry. In Malaysia they are becoming especially visible in the urban areas where full-service restaurant operators including hawkers have recorded s...

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Bibliographic Details
Main Authors:	Rezai, Golnaz, Mohamed, Zainal Abidin, Shamsudin, Mad Nasir, Phuah, Kit Teng
Format:	Article
Language:	English
Published:	Routledge 2013
Online Access:	http://psasir.upm.edu.my/id/eprint/29354/ http://psasir.upm.edu.my/id/eprint/29354/1/Convenient%20or%20trendy%20factors%20influencing%20consumption%20at%20Malaysian%20home-grown%20full-service%20restaurants.pdf

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