Consumer willingness to pay for green food in Malaysia

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Consumer willingness to pay for green food in Malaysia

The purpose of this research is to identify how much consumers are willing to pay for green foods in Malaysia. A survey was conducted in Peninsular Malaysia of 1,355 respondents in order to explore their willingness to pay for green food products. Contingent valuation method was used to determine co...

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Bibliographic Details
Main Authors:	Rezai, Golnaz, Phuah, Kit Teng, Mohamed, Zainal Abidin, Shamsudin, Mad Nasir
Format:	Article
Language:	English
Published:	Routledge 2013
Online Access:	http://psasir.upm.edu.my/id/eprint/29353/ http://psasir.upm.edu.my/id/eprint/29353/1/Consumer%20willingness%20to%20pay%20for%20green%20food%20in%20Malaysia.pdf

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