The impact of food labeling on purchasing behavior among Non-Muslim consumers in Klang Valley

The impact of food labeling on purchasing behavior among Non-Muslim consumers in Klang Valley

The purpose of this study is to validate the impact of food labels among non Muslim Malaysian consumer using an extended theory of planned behavior model (TPB). In so doing, the study assessed the direct and indirect effect of food labeling on consumer intention to purchase or otherwise the food pro...

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Bibliographic Details
Main Authors: Abd Latif, Ismail, Mohamed, Zainal Abidin, Rezai, Golnaz, Kamarulzaman, Nitty Hirawaty
Format: Article
Language:English
Published: American-Eurasian Network for Scientific Information 2013
Online Access:http://psasir.upm.edu.my/id/eprint/29288/
http://psasir.upm.edu.my/id/eprint/29288/1/The%20impact%20of%20food%20labeling%20on%20purchasing%20behavior%20among%20Non-Muslim%20consumers%20in%20Klang%20Valley.pdf

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