Going green: survey of perceptions and intentions among Malaysian consumers

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Going green: survey of perceptions and intentions among Malaysian consumers

The movement of going green is getting more popular since consumers are increasingly aware about environmental issues and are starting to alter their purchasing behavior to a more environmentally friendly way. Thus, the objective of this study is to investigate Malaysian consumers’ perceptions and i...

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Bibliographic Details
Main Authors:	Rezai, Golnaz, Phuah, Kit Teng, Mohamed, Zainal Abidin, Shamsudin, Mad Nasir
Format:	Article
Language:	English
Published:	Canadian Research & Development Center of Sciences and Cultures 2013
Online Access:	http://psasir.upm.edu.my/id/eprint/29262/ http://psasir.upm.edu.my/id/eprint/29262/1/29262.pdf

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