Going green: survey of perceptions and intentions among Malaysian consumers
The movement of going green is getting more popular since consumers are increasingly aware about environmental issues and are starting to alter their purchasing behavior to a more environmentally friendly way. Thus, the objective of this study is to investigate Malaysian consumers’ perceptions and i...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Canadian Research & Development Center of Sciences and Cultures
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/29262/ http://psasir.upm.edu.my/id/eprint/29262/1/29262.pdf |
| _version_ | 1848846350475591680 |
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| author | Rezai, Golnaz Phuah, Kit Teng Mohamed, Zainal Abidin Shamsudin, Mad Nasir |
| author_facet | Rezai, Golnaz Phuah, Kit Teng Mohamed, Zainal Abidin Shamsudin, Mad Nasir |
| author_sort | Rezai, Golnaz |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The movement of going green is getting more popular since consumers are increasingly aware about environmental issues and are starting to alter their purchasing behavior to a more environmentally friendly way. Thus, the objective of this study is to investigate Malaysian consumers’ perceptions and intentions towards going green. Descriptive statistics, independent t-test analysis and a binary logistic model were used to analyze the data. The results show that socio-demographic variables such as education levels and age have a significant effect on consumers’ perceptions as well as their attitude towards going green and becoming environmentally friendly. The results also show that subjective norms (environmentalists and the green society) are important determinants of consumers’ intention to go green. |
| first_indexed | 2025-11-15T09:01:19Z |
| format | Article |
| id | upm-29262 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T09:01:19Z |
| publishDate | 2013 |
| publisher | Canadian Research & Development Center of Sciences and Cultures |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-292622016-04-25T04:32:26Z http://psasir.upm.edu.my/id/eprint/29262/ Going green: survey of perceptions and intentions among Malaysian consumers Rezai, Golnaz Phuah, Kit Teng Mohamed, Zainal Abidin Shamsudin, Mad Nasir The movement of going green is getting more popular since consumers are increasingly aware about environmental issues and are starting to alter their purchasing behavior to a more environmentally friendly way. Thus, the objective of this study is to investigate Malaysian consumers’ perceptions and intentions towards going green. Descriptive statistics, independent t-test analysis and a binary logistic model were used to analyze the data. The results show that socio-demographic variables such as education levels and age have a significant effect on consumers’ perceptions as well as their attitude towards going green and becoming environmentally friendly. The results also show that subjective norms (environmentalists and the green society) are important determinants of consumers’ intention to go green. Canadian Research & Development Center of Sciences and Cultures 2013 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/29262/1/29262.pdf Rezai, Golnaz and Phuah, Kit Teng and Mohamed, Zainal Abidin and Shamsudin, Mad Nasir (2013) Going green: survey of perceptions and intentions among Malaysian consumers. International Business and Management, 6 (1). pp. 104-112. ISSN 1923-841X; ESSN: 1923-8428 http://www.cscanada.net/index.php/ibm/article/view/j.ibm.1923842820130601.1125 10.3968/j.ibm.1923842820130601.1125 |
| spellingShingle | Rezai, Golnaz Phuah, Kit Teng Mohamed, Zainal Abidin Shamsudin, Mad Nasir Going green: survey of perceptions and intentions among Malaysian consumers |
| title | Going green: survey of perceptions and intentions among Malaysian consumers |
| title_full | Going green: survey of perceptions and intentions among Malaysian consumers |
| title_fullStr | Going green: survey of perceptions and intentions among Malaysian consumers |
| title_full_unstemmed | Going green: survey of perceptions and intentions among Malaysian consumers |
| title_short | Going green: survey of perceptions and intentions among Malaysian consumers |
| title_sort | going green: survey of perceptions and intentions among malaysian consumers |
| url | http://psasir.upm.edu.my/id/eprint/29262/ http://psasir.upm.edu.my/id/eprint/29262/ http://psasir.upm.edu.my/id/eprint/29262/ http://psasir.upm.edu.my/id/eprint/29262/1/29262.pdf |