Role of creativity in enhancing visitors' experience in outdoor recreation activities: a preliminary study

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Role of creativity in enhancing visitors' experience in outdoor recreation activities: a preliminary study

Creativity and innovation are becoming key elements to attract visitors to a destination in this era. These elements will provide a better understanding of the activities that the market player and stakeholders' have to offer that can satisfy the needs and wants from the market. Based on that n...

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Bibliographic Details
Main Authors:	Isa, Siti Suriawati, Aziz, Azlizam
Format:	Article
Language:	English
Published:	Forestry Department Peninsular Malaysia 2013
Online Access:	http://psasir.upm.edu.my/id/eprint/29180/ http://psasir.upm.edu.my/id/eprint/29180/1/29180.pdf

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