Attractiveness of Forest Research Institute Malaysia (FRIM) Canopy Walkway as a nature-based tourism product
FRIM Canopy Walkway is one of the main attractions for visitors at the Forest Research Institute Malaysia (FRIM). Since its opening in 1992, the walkway has recorded visitations from all over the world thus bringing good revenues to FRIM's management. This study was conducted to assess visitors...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Forestry Department Peninsular Malaysia
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/29130/ http://psasir.upm.edu.my/id/eprint/29130/1/Attractiveness%20of%20Forest%20Research%20Institute%20Malaysia%20%28FRIM%29%20Canopy%20Walkway%20as%20a%20nature-based%20tourism%20product.pdf |
| _version_ | 1848846313043525632 |
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| author | Ramlan, Mohd Aswad Aziz, Azlizam Mariapan, Manohar Bidin, Sheena Yacob, Mohd Rusli |
| author_facet | Ramlan, Mohd Aswad Aziz, Azlizam Mariapan, Manohar Bidin, Sheena Yacob, Mohd Rusli |
| author_sort | Ramlan, Mohd Aswad |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | FRIM Canopy Walkway is one of the main attractions for visitors at the Forest Research Institute Malaysia (FRIM). Since its opening in 1992, the walkway has recorded visitations from all over the world thus bringing good revenues to FRIM's management. This study was conducted to assess visitors' perception towards the attractiveness of FRIM Canopy Walkway as a nature-based tourism product. Questionnaires were distributed to the visitors within a 4 months period whereby a total of 372 surveys were completed. The conceptual framework was constructed based on the Fishbein's Multi-attribute Model. The results indicated that the model provides beneficial means for the evaluation on multiple attributes as well as measurement on the attractiveness of FRIM canopy tourism product. From this approach, it was revealed that the most attractive factor of FRIM Canopy Walkway is the 'view from the walkway'. FRIM's management, particularly the Ecotourism and Urban Forestry Programme that is responsible in managing the walkway can use the findings to their advantage in deciding on the best marketing strategies and management practices required concerning the sustainability of FRIM Canopy Walkway as a nature-based tourism product. |
| first_indexed | 2025-11-15T09:00:43Z |
| format | Article |
| id | upm-29130 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T09:00:43Z |
| publishDate | 2013 |
| publisher | Forestry Department Peninsular Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-291302017-04-27T01:35:39Z http://psasir.upm.edu.my/id/eprint/29130/ Attractiveness of Forest Research Institute Malaysia (FRIM) Canopy Walkway as a nature-based tourism product Ramlan, Mohd Aswad Aziz, Azlizam Mariapan, Manohar Bidin, Sheena Yacob, Mohd Rusli FRIM Canopy Walkway is one of the main attractions for visitors at the Forest Research Institute Malaysia (FRIM). Since its opening in 1992, the walkway has recorded visitations from all over the world thus bringing good revenues to FRIM's management. This study was conducted to assess visitors' perception towards the attractiveness of FRIM Canopy Walkway as a nature-based tourism product. Questionnaires were distributed to the visitors within a 4 months period whereby a total of 372 surveys were completed. The conceptual framework was constructed based on the Fishbein's Multi-attribute Model. The results indicated that the model provides beneficial means for the evaluation on multiple attributes as well as measurement on the attractiveness of FRIM canopy tourism product. From this approach, it was revealed that the most attractive factor of FRIM Canopy Walkway is the 'view from the walkway'. FRIM's management, particularly the Ecotourism and Urban Forestry Programme that is responsible in managing the walkway can use the findings to their advantage in deciding on the best marketing strategies and management practices required concerning the sustainability of FRIM Canopy Walkway as a nature-based tourism product. Forestry Department Peninsular Malaysia 2013 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/29130/1/Attractiveness%20of%20Forest%20Research%20Institute%20Malaysia%20%28FRIM%29%20Canopy%20Walkway%20as%20a%20nature-based%20tourism%20product.pdf Ramlan, Mohd Aswad and Aziz, Azlizam and Mariapan, Manohar and Bidin, Sheena and Yacob, Mohd Rusli (2013) Attractiveness of Forest Research Institute Malaysia (FRIM) Canopy Walkway as a nature-based tourism product. The Malaysian Forester, 76 (2). pp. 155-163. ISSN 0302-2935 |
| spellingShingle | Ramlan, Mohd Aswad Aziz, Azlizam Mariapan, Manohar Bidin, Sheena Yacob, Mohd Rusli Attractiveness of Forest Research Institute Malaysia (FRIM) Canopy Walkway as a nature-based tourism product |
| title | Attractiveness of Forest Research Institute Malaysia (FRIM) Canopy Walkway as a nature-based tourism product |
| title_full | Attractiveness of Forest Research Institute Malaysia (FRIM) Canopy Walkway as a nature-based tourism product |
| title_fullStr | Attractiveness of Forest Research Institute Malaysia (FRIM) Canopy Walkway as a nature-based tourism product |
| title_full_unstemmed | Attractiveness of Forest Research Institute Malaysia (FRIM) Canopy Walkway as a nature-based tourism product |
| title_short | Attractiveness of Forest Research Institute Malaysia (FRIM) Canopy Walkway as a nature-based tourism product |
| title_sort | attractiveness of forest research institute malaysia (frim) canopy walkway as a nature-based tourism product |
| url | http://psasir.upm.edu.my/id/eprint/29130/ http://psasir.upm.edu.my/id/eprint/29130/1/Attractiveness%20of%20Forest%20Research%20Institute%20Malaysia%20%28FRIM%29%20Canopy%20Walkway%20as%20a%20nature-based%20tourism%20product.pdf |