Consumers' willingness to pay for environmentally certified timber products: a comparison between 2003 and 2012
Consumers' willingness to pay (WTP) price premiums for environmentally certified timber products (ECTPs) is a major contentious issue in producing and marketing of such timber product. This paper compares findings of two surveys conducted in 2003 and 2012 that examined WTP, a price premium for...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Forestry Department Peninsular Malaysia
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/29119/ http://psasir.upm.edu.my/id/eprint/29119/1/29119.pdf |
| _version_ | 1848846309934497792 |
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| author | Mohamed, Shukri Yaakob, Sam Shor Nahar Abdullah, Rahim Mohd Selamin, Masfitriniza |
| author_facet | Mohamed, Shukri Yaakob, Sam Shor Nahar Abdullah, Rahim Mohd Selamin, Masfitriniza |
| author_sort | Mohamed, Shukri |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Consumers' willingness to pay (WTP) price premiums for environmentally certified timber products (ECTPs) is a major contentious issue in producing and marketing of such timber product. This paper compares findings of two surveys conducted in 2003 and 2012 that examined WTP, a price premium for an ECTP among consumers in Malaysia. The purpose was to determine if there were changes in consumers' WTP after almost a decade when forest management and timber product certification was first introduced in the country. A similar base price for the timber product made of non-certified timbers was presented to the respondents in both surveys. The percentage of respondents who indicated a WTP a price premium has increased from 38% in 2003 to 70.5% in 2012. The average price premium the respondents would be willing to pay has slightly increased from 14.4% to16.5% in 2003 and 2012, respectively. The findings seem to show an increasing consumer support and WTP for ECTPs in Malaysia. |
| first_indexed | 2025-11-15T09:00:40Z |
| format | Article |
| id | upm-29119 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T09:00:40Z |
| publishDate | 2013 |
| publisher | Forestry Department Peninsular Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-291192016-04-25T02:45:23Z http://psasir.upm.edu.my/id/eprint/29119/ Consumers' willingness to pay for environmentally certified timber products: a comparison between 2003 and 2012 Mohamed, Shukri Yaakob, Sam Shor Nahar Abdullah, Rahim Mohd Selamin, Masfitriniza Consumers' willingness to pay (WTP) price premiums for environmentally certified timber products (ECTPs) is a major contentious issue in producing and marketing of such timber product. This paper compares findings of two surveys conducted in 2003 and 2012 that examined WTP, a price premium for an ECTP among consumers in Malaysia. The purpose was to determine if there were changes in consumers' WTP after almost a decade when forest management and timber product certification was first introduced in the country. A similar base price for the timber product made of non-certified timbers was presented to the respondents in both surveys. The percentage of respondents who indicated a WTP a price premium has increased from 38% in 2003 to 70.5% in 2012. The average price premium the respondents would be willing to pay has slightly increased from 14.4% to16.5% in 2003 and 2012, respectively. The findings seem to show an increasing consumer support and WTP for ECTPs in Malaysia. Forestry Department Peninsular Malaysia 2013 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/29119/1/29119.pdf Mohamed, Shukri and Yaakob, Sam Shor Nahar and Abdullah, Rahim and Mohd Selamin, Masfitriniza (2013) Consumers' willingness to pay for environmentally certified timber products: a comparison between 2003 and 2012. The Malaysian Forester, 76 (1). pp. 1-8. ISSN 0302-2935 |
| spellingShingle | Mohamed, Shukri Yaakob, Sam Shor Nahar Abdullah, Rahim Mohd Selamin, Masfitriniza Consumers' willingness to pay for environmentally certified timber products: a comparison between 2003 and 2012 |
| title | Consumers' willingness to pay for environmentally certified timber products: a comparison between 2003 and 2012 |
| title_full | Consumers' willingness to pay for environmentally certified timber products: a comparison between 2003 and 2012 |
| title_fullStr | Consumers' willingness to pay for environmentally certified timber products: a comparison between 2003 and 2012 |
| title_full_unstemmed | Consumers' willingness to pay for environmentally certified timber products: a comparison between 2003 and 2012 |
| title_short | Consumers' willingness to pay for environmentally certified timber products: a comparison between 2003 and 2012 |
| title_sort | consumers' willingness to pay for environmentally certified timber products: a comparison between 2003 and 2012 |
| url | http://psasir.upm.edu.my/id/eprint/29119/ http://psasir.upm.edu.my/id/eprint/29119/1/29119.pdf |