Corporate social responsibility: adoption of green marketing by hotel industry

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Corporate social responsibility: adoption of green marketing by hotel industry

This study which is based on a widespread review of literature discusses about adoption of green marketing by hotels as a mechanism to perform corporate social responsibility (CSR). This paper examines in detail the literature and theories surrounding CSR, Malaysian government's role in protect...

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Bibliographic Details
Main Authors:	Punitha, S., Mohd Rasdi, Roziah
Format:	Article
Language:	English
Published:	Canadian Center of Science and Education 2013
Online Access:	http://psasir.upm.edu.my/id/eprint/29000/ http://psasir.upm.edu.my/id/eprint/29000/1/29000.pdf

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