The role of owner/manager in adoption of electronic commerce in small businesses: the case of developing countries

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The role of owner/manager in adoption of electronic commerce in small businesses: the case of developing countries

Purpose: Based on theories from the innovation diffusion literature, the purpose of this paper is to develop an integrated model of electronic commerce (EC) adoption in small businesses (SBs) of developing countries. The research model specifies variables at managerial level as the primary determina...

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Bibliographic Details
Main Authors:	Ghobakhloo, Morteza, Tang, Sai Hong
Format:	Article
Language:	English
Published:	Emerald Group Publishing 2013
Online Access:	http://psasir.upm.edu.my/id/eprint/28866/ http://psasir.upm.edu.my/id/eprint/28866/1/The%20role%20of%20owner.pdf

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